Archive for the ‘Twitter’ Category

Do “gurus” get more Twitter followers-UPDATE

Friday, September 9th, 2011

Although I can’t draw a scientific correlation between the two, since Dan Zarella suggested I add the word “GURU” to my Twitter bio, I have gained 65 followers, and surpassed the 1,000 follower mark.  

My Twitter habits have been largely the same as they were in the weeks prior to this experiment.  I’ve been tweeting, re-tweeting, conversing and following/unfollowing in the same pattern I always do.  Literally the only change in my profile has been the addition of the word GURU.

I’m haven’t reached the coveted “Guru 100″ yet — Zarella says that those of us who use that word  in our Twitter profile have on average 100 more followers than others — I’m well on my way.  Check in next week to see where I’m at.

UPDATE SEPTEMBER 15th: 99 MORE FOLLWERS!  1 TO GO!

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Do gurus get more followers?

Tuesday, August 23rd, 2011

I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru.

There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t.  100 more followers on average, to be exact.

So instead of “Social Media Director,” I am now a “Social Media Guru” on Twitter.  I feel like a complete tool, because despite the fact I do know a lot about social media, calling myself a guru is such, um, douchebaggery. However, my enquiring mind needs to know: will it work?

Of course, Dan reminded us that content is still king.  Overlord, actually.  People need to share social content and links if they want to be seen as an authority on a topic and build reputation.

So off I go to tweet interesting social media and mommy content with links, which I learned today is statistically more important than engaging in conversation if the goal is to increase reach.  Please find me at @counterintuity and @lisapbs on Twitter.  I’ll let you know in a few weeks if I’m the guru I actually say I am.

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Take another look before you post

Tuesday, July 12th, 2011

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or posts – just about anything that represents your business – by more than one pair of eyes. Go for four or five to be sure.

There’s not much worse than making a spelling mistake in pubic.

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Goodbye, dear friends

Friday, April 15th, 2011

I have spent the better part of the morning UNFOLLOWING people on Twitter and Facebook. Why? Because they serve no purpose in my life.  Social media is called “social” for a reason.  It’s about conversation and engagement; about you keeping  up-to-date on my life and you on yours because we no longer have the time or energy to call or write each other.  I accepted your friend request (or vice-versa) because I thought you wanted to connect.  If  you’re not willing to play along, then slowly step away from my social media.

Who are these people I cast aside?

1. It’s All About Me’s:  You know the type. Their kid got accepted early decision to Harvard, they were awarded top agent in the nation, they’re in the celebrity green room at the Super Bowl (and posting everything from a photo of the Packers-colored rice on their dinner plate to pictures with sports stars way past their prime).  Along the way, you’ve liked most of their posts, congratulated their kids, and even let them know how jealous you are that they got to pose next to 90′s superstars.  Yet they have NEVER commented on your posts or re-tweeted you.  It’s like being at a cocktail party with someone that talks and talks and never asks about you.  So I did what I’d do at a party.  Excused myself and walked away.

2. Lurkers: These are the followers that hide in the shadow, catching you at the market with a “That was a great photo of you at the Chamber meeting last week.  Oh, and hope your mom is feeling better after her surgery.”  What?  I actually friended this person?  Why doesn’t he make his online presence known?  Why doesn’t he ever comment about himself or his family? Why doesn’t he tell me he reads my posts and looks at my photos? Isn’t this supposed to be about engagement and two-way streets?  To me, these people are creepy; not self-sacrificing.   Truly altruistic people wouldn’t join Facebook.  Lurkers are the ones you really have to watch out for.  They’re watching your every move stealthy.  What are they afraid of?  Why don’t they interact?  All I know is I’m afraid of them, so buh-bye!

3. Door-to-Door Salesmen:I’ve been pitched everything from slippers to rap dance lessons online.  And the answer is still NO.  If I wanted high quality Botox/mattress pads/insect repellent or any of the myriad of over-priced clothes, shoes, jewelry and/or purses you hock incessantly, I promise, you would be the first one I’d call.  In the meantime, how about telling me what you’ve been up to since we last saw each other in eighth grade?   Posting a few pics of your family instead of your “exclusive” spring product line?  I actually care a lot more about where you’re gong on vacation than I do about the hostess points I could get for inviting my friends to your Tupperware party.  If you want to join the conversation, jump in.  But for now, I’m done hearing about your purses that match my eyes and also make dinner for five as well.  Ta-ta!

4. Eeyore’s: Your kid has a 103 fever for the third time this year, your mother had emergency surgery, your car broke down and you don’t have the money to fix it, and your husband lost his job.  Guess what?  Me, too.  I have no problem hearing about the bumps in your road once in awhile, nor do I have a problem posting mine. But honestly, did you miss the half-full glass over there?  I generally have a high tolerance for pain, but not for your daily woe-is-me epic.  Go find me three positive things to say about your day, and I might let you back in.

5. TMI’s: These used to come yearly in Christmas letters; now we get them daily, and some recent ones have been doozies.  How do I say this delicately?  I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND.  NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.  Enough said.  Hasta la vista, baby.

I am the first to admit I’m not perfect.  I’ve posted a few items that I later deleted; I’ve embarrassed my kids; I even had a local store owner send me hate mail for a post I wrote about his poor business practices.  But one thing I know I am is a good social citizen.  I’m in this to learn as much about you as I can; to celebrate your joys and cry along with you if needed.  I friended or followed you for the same reason.  Maybe it’s me.  Maybe I expect too much out of this “social” media stuff.  But until I get back from you what I put into it, I’m done with you.  I hate to say this, but it’s likely for your own good.

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Tracking your reputation online for free

Friday, September 3rd, 2010

My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not.  The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.”

With the advent of services such as Yelp, Twitter, Facebook and other social media platforms, customers no longer have to wait to get out the door to write a letter of complaint or praise via snail mail.  They can–and will– do it right there under your nose.  Anyone at any time can generate a social media post that describes you inaccurately or criticizes your performance, service or product. Social media sites make it easy to to trash everything from bad food to slow service, and that is not what you want potential clients to find online. If you’ve spent any time making a good name for yourself, keeping it so online is a priority.

We recommend you track what people are saying about you online at least once a week.  Here are our favorite free tools (there are many good paid services, as well):

Social Mention This real-time Internet tracking aggregates mentions about your brand from across the web (and the universe, they proclaim) to give you a snapshot of who is talking about you and what they are saying.  While it’s not 100% accurate (we find it sometimes pulls in other accounts if you have a common Twitter or Facebook name), it does a great job of finding blog forum and Twitter mentions.  While it dishes out some questionable metrics (Passion? Sentiment?), the lists of top keywords, top hastags and top users it returns is invaluable information for your social media monitoring.

MonitorThis is another easy search tool that  feeds mentions from 26 various search engines like Google Blogsearch, delicious, MSN, Yahoo News, Flickr and many others.  What’s particularly nice here is that it features a ‘Get as RSS’ button that lets you directly subscribe to a list of feeds it pulls up.

Board Tracker watches conversation in discussion forums and keeps you up to speed on mentions. Just set alerts based on your specific keywords and you’ll be notified any time your brand’s name is mentioned in a forum.

TweetBeep is a Twitter tracker that keeps track of conversations that mention you, your products, your company, your brand–and gives you frequent e-mailed updates.

Google Alerts are regular email updates of the latest relevant Google results (web, news, etc.) based on your choice of keyword or topic.

The real answer to online reputation lies in constantly building, updating  and maintaining your online brand. This way, any negative commentary is automatically countered by positive news and information you’ve already put out.

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Social media marketing is no business for teens

Friday, May 7th, 2010

Seems logical. When you can’t set your TIVO, you call your kid into the room. Twelve or twenty-two, he’ll have you watching last Sunday’s episode of Desperate Housewives in no-time. Can’t add a contact or download an application to your iPhone? Ditto. The younger generation just “gets it.” But do they?

We’ve encountered many firms that boast about their “genius” nineteen year-old social media hires. “They get this Facebook stuff,” we’ve heard. “They understand how to network through the Internet.” True. My older teen has hundreds of friends on social networks. He can easily find out the questions on the history test and where the best Saturday night party will be. He can connect girls to boys, not unlike traditional networking.

But what he can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign. Facebook, Twitter, Foursquare, and other social media platform use is a skill most teens and college grads have. But putting a tech-savvy teen in charge of your $30,000 website redesign and social media campaign is like asking my husband to do the laundry. He’ll gladly wash clothes, but they won’t be sorted, he’ll forget the fabric softener, and assuming they get folded, they’ll end up in the wrong person’s drawer.

A social media expert is much more than someone who knows how to use Facebook. We are like custom builders, creating a blueprint for your entire campaign. From audience analysis and content goals to editorial calendars and professional monitoring with ROI tracking, firms that specialize in social media have both the knowledge and expertise to make your online campaign successful.

Anyone can get your business pages followers and likes. The question is: Do they know how to attract the right people, and do they know what to do with them? Can they track real-time and trending results—and do they even know what that is?

Nothing against teens. I have a few myself.  And they are experts at socializing. But please, for the sake of your online reputation and your hard-earned dollars, leave your all-important social media marketing to the experts.

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Don’t stop playing in the middle of the game

Friday, March 19th, 2010

facebook_logo2While working on Counterintuity’s Facebook page yesterday, I happened upon a page we set up for a client.  Sadly, it hasn’t been touched since the day we finished a detailed marketing plan last summer.

This company is far from alone.  Though Facebook doesn’t release stats on inactive business (or personal) pages, I come across them daily.

To me, this is akin to training all season for the championship game and then dropping out in the first quarter.  Why would you spend all that (insert: time, money, effort, frustration) building a social media network and not use it?  Would you build a custom home and not move into it?

Facebook is free.  It’s easy.  And it tells people more about your business than you may realize.  A stale Facebook page says a) you’re no longer in business; b) you’re too busy to care about your fans or c) you don’t keep up with technology trends.  All three scenarios are troubling and lead me straight to your competitor(s).

Even if you’re not the cool kid on block-al la Victoria’s Secret PINK, consumers today expect you to be a player.   You don’t need a pimped-out Facebook or Twitter page just to stay in the game. 

Social media “housekeeping” should take small companies no more than 30 minutes a day, tops.  It can be done by anyone with knowledge of your company or products. Toss the excuses.  If you don’t have time, your secretary or intern does (and they’re probably young enough to understand the process).  Make a commitment now to spending time daily to keep your fans updated and engaged.

After all, if your online pages are slowly rotting away, then so is your reputation.

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Twitter followers and Facebook fans are more likely to buy from you

Thursday, March 11th, 2010

“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged”

A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you.

Consumers expect brands to be participating in social media. My favorite quote is from a Female 50-54:

“It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.”

What are you doing to engage in social media?
How is it working for you?
I’d love to hear about your experiences and wins.

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The top 50 companies that are making social media work

Monday, November 30th, 2009

Coincidentally timed for release with our social media seminar Get Connected!, which goes on sale today, here’s Slate’s ranking of the companies that make social media work.

Unsurprisingly, they start by profiling successes with Facebook:

Why Facebook? After all, social media is highly fickle; there is some reason to think that as soon as a site becomes an effective platform for corporate promotion, its irrelevance is imminent. That could still happen to Facebook, and in the last several months Twitter has gained a lot of momentum and millions of users. (We’ll unveil the Twitter 12 later this week.) For now, however, Facebook still offers several advantages over its rivals: size, return usage, and the depth and variety of what companies can do.

That’s how we feel about it too. Moreover, Facebook’s adaptability means that you don’t need to be a megalith to make it work. Companies of all size are using it to engage their customers and grow.

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