Do “gurus” get more Twitter followers-UPDATE
An update on my journey to Zarella’s “Guru 100.”
read more- by Lisa
- posted at 2:41 pm
- September 9, 2011
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Do gurus get more followers?
I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t. 100 more followers on average, to be exact. So instead of “Social Media Director,”…
read more- by Lisa
- posted at 1:20 pm
- August 23, 2011
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Take another look before you post
We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…
read more- by Emily
- posted at 11:34 am
- July 12, 2011
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Goodbye, dear friends
I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND. NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.
read more- by Lisa
- posted at 1:03 pm
- April 15, 2011
- 6Leave a comment
Tracking your reputation online for free
My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not. The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such as Yelp, Twitter, Facebook and…
read more- by Lisa
- posted at 11:03 am
- September 3, 2010
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Social media marketing is no business for teens
What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.
read more- by Lisa
- posted at 10:25 am
- May 7, 2010
- 1Leave a comment
Don’t stop playing in the middle of the game
“If your online pages are slowly rotting away, then so is your reputation.”
read more- by Lisa
- posted at 8:45 am
- March 19, 2010
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Twitter followers and Facebook fans are more likely to buy from you
“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged” A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you. Consumers expect brands to be…
read more- by Amy
- posted at 4:07 pm
- March 11, 2010
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The top 50 companies that are making social media work
Coincidentally timed for release with our social media seminar Get Connected!, which goes on sale today, here’s Slate’s ranking of the companies that make social media work. Unsurprisingly, they start by profiling successes with Facebook: Why Facebook? After all, social media is highly fickle; there is some reason to think that as soon as a site becomes an effective platform…
read more- by Lee
- posted at 9:07 am
- November 30, 2009
- 0Leave a comment
