What’s in a name?
This morning, I asked the concierge at my hotel where the nearest ATM was. Lucky for me, it was right down the street. Imagine my surprise when I arrived. Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name? We often help clients brainstorm names and branding for their startups. I guarantee this is not one we would have…
read more- by Lisa
- posted at 9:11 am
- February 7, 2010
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