Archive for social-media



How to use Social Media during a rain storm

It’s raining in Southern California! Really raining. Overheard, “10 inches in 5 days!” I just signed up to be on the e-mail list of the City of Sierra Madre the other day. Generally, Sierra Madre doesn’t have much news going on, so I didn’t think I’d receive anything of notice or much interest– or if I did, it would be…

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Feeling funky about Facebook’s Farmville newsfeeds?

Honestly, I don’t understand where my friends find the time to “virtually fertilize” others’ farms on Farmville or cook too much “virtual onion soup” in Cafe World.  Funny, I’m always working while they’re burning stew or plowing fields online.  Worse yet, they have to tell me every time they do so. Want to control which 3rd party applications post these silly stories on your…

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What the Heck is Marketing and Why Do I Need It?

When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?”

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“Tweeting their way to the top” Features CI President Amy Kramer

“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”

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Twitter: Big Brother or Consumer Comrade?

A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance.  After 10 minutes,  a group of us walked out, and I tweeted my exasperation to no one in particular.  Not long after, I found an amazing deal on a popular Chardonnay at a local grocery chain and was compelled to tweet…

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