How to break all the new marketing rules while posting enormous growth

As this story about Apple’s seemingly head-scratching marketing approach shows, if you’re Apple and you want to wipe your feet with new marketing rules, you need a superior product. (And, actually, that applies to everyone.) But you also need a strategy. In Apple’s case, that means pursuing the right positioning: “cool,” “in-the-know,” “elite.” Take a… Continue Reading How to break all the new marketing rules while posting enormous growth