The Kardashians: Capitalizing the ‘K’ in Marketing

The past decade has been permeated with a pop culture phenomenon unlike any other: the Kardashians. Since 2007, the Kardashian/Jenner family has captivated audiences around the world by doing…well, the verdict is still out on exactly what they all do, but suffice to say it’s been enough to consistently entertain, appall, and otherwise engage millions […]

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