A Peek at Penguin 4.0

No, not that kind of penguin. While not so adorable, Penguin 4.0 is so important to your SEO. Launched in 2012, Google’s Penguin algorithm aims to catch sites spamming its search results through tactics such as buying links – and it just got a major makeover. Here’s what you need to know: Essentially, Penguin evaluates […]

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