A mere 20 years ago, Facebook didn’t even exist – today, 3.5 billion people are actively using social media, with 72% of Americans logging on daily. But social media is more than a hub for social interaction (and overreaction) – it’s become a method for businesses to target, influence, and understand consumers. What can social… Continue Reading What is Social Media Marketing?
WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts to fans, airlines are dropping formal protocol by responding quickly to casual tweets from customers, and retailers are relying on Instagram influencers to promote their… Continue Reading How Social Media is Blurring the Line Between Brand & Bestie