We know you’re busy – but it’s important to update your website. It’s no secret that search engines like Google favorably rank websites that are updated regularly. To get you started, here are our quick-but-effective ways to update your web content without doing a massive overhaul:
1. Post new content (using keywords)
The easiest way to post new content to your website is to write a new blog post. Don’t have a blog? No problem. Write an article and post it your news section or create a new page. Don’t forget to include relevant keywords to better optimize your content for search engines like Google.
2. Update your links
It’s always a good idea to perform a site audit to find any old or broken links throughout your website. Don’t forget to also update your social media links to include a new username or platform.
3. Add new visuals
Impress first-time visitors and reward returning ones with regularly updated eye candy. Try embedding your latest video on the homepage or swap in some fresh shots into your image rotation. Looking for something simpler still? Update your header image with something visually interesting but relevant.