How to Market Your Nonprofit
The award-winning Counterintuity marketing podcast
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits.
Available on Apple Podcasts and Spotify
What Star Trek taught me about nonprofit marketing
What does marketing really mean for organizations working to make the world better?
In this deeply personal episode, Lee Wochner reveals why Counterintuity focuses on helping nonprofits amplify their impact (and why that work…
Your marketing isn’t the problem
Most nonprofits don’t have a marketing problem. They have a clarity problem.
In this episode of How to Market Your Nonprofit, Lee welcomes branding and nonprofit strategist Anika Jackson to explore…
Marketing in a time of change
Is your nonprofit ready for the seismic shifts reshaping how donors find and support your mission? Lee sits down with marketer Tom Malesic to explore how nonprofits can thrive amid unprecedented change…
The world has changed — and so has the way people connect, give, and get inspired.
The world has changed — and so has the way people connect, give, and get inspired. In this episode of How to Market Your Nonprofit, we take a clear look…
Buckets of impact: organizing stories to inspire action
Every nonprofit has stories to tell — but how do you keep your content fresh, engaging, and mission-driven week after week? In this episode, host Lee Wochner introduces a powerful…
Big heart, bold strategy: lessons from the Boys & Girls Club
Did you catch the Emmy Awards? For any nonprofit, that kind of national visibility is a gift. The big winner was the Boys and Girls Club, which got more than…
Jill Buck: How she scaled a kitchen-table nonprofit into national impact
Environmental justice isn’t just a concept — it’s a call to action that protects kids from toxic environments. CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental…
Crafting a nonprofit content strategy that works
Who? What? Where? When? Why? How? These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts…