Ad spend
Click-through rate
Conversions
Every click counts
The Google Ad Grant gives nonprofits $10,000 a month to promote their work.
Sounds like an easy win, right?
Not exactly.
Spending it effectively—and staying compliant with all the rules—is notoriously tricky. Most nonprofits never come close to using the full amount, and even fewer see meaningful results.
The Coalition for Responsible Community Development (CRCD) was determined to beat the odds.
Based in South LA, CRCD runs a wide range of programs focused on workforce development, education, and community transformation. They wanted to use the Google Ad Grant to raise awareness, increase sign-ups, and drive participation in programs like the MC3 construction training, Business Assistance services, and CRCD Academy.
They had the mission.
We helped build the momentum.
Our approach
To turn the grant into real outcomes, we focused on three things: reach, relevance, and results.
Landing pages that work
We built clear, action-oriented pages designed to make signing up simple.
High-intent keyword targeting
Our paid media team dug deep to find search terms that aligned with CRCD’s offerings and people ready to act.
Ongoing optimization
And we didn’t set it and forget it. Our team monitored performance constantly, tweaking content and strategy to keep quality high and costs efficient.
When strategy meets purpose
Sure, Google Ad Grants are notoriously tough to use. But with the right plan, a clear message, and focus, they can move the needle.
CRCD now has stronger visibility for their programs, more people engaging with their services, and a digital outreach strategy that reflects the power of their real-world impact.
That’s how you turn ad dollars into lasting change.
“Counterintuity listens! Their dedication to excellence empowered us to amplify our mission and programs and engage with our clients and stakeholders.”
— Lisa Winkle,
Thank you, Lisa.