About us
Caitlin M. Heflin
Content Specialist
Caitlin strikes the perfect balance of artistic intuition and analytical precision. With her wielding the pen (or the keyboard), your content will move people and drive performance. As a former professional dancer turned writer, she brings creativity, empathy, and adaptability to every project to help you tell stories that stick.
From e-commerce to sustainable fashion, and everything in between, she’s helped brands refine their voice, elevate their online presence, and translate complex ideas into clear, engaging narratives. With a BFA in Dance Performance and a BA in Economics from Southern Methodist University, she approaches every challenge with her signature blend of artistry and strategy.
She’s passionate about the power of language to inspire action and connection, and when she’s not writing, she’s probably reading or corralling the chaos created by her cat and toddler’s latest alliance.