Century 21 mortgages TV advertising

Century 21 is moving a large part of what was its TV advertising spend onto the internet.


Says Advertising Age:

“With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online.”

Plus, internet results are far more trackable — so you can prove when it’s working.

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