Previously, this client’s services were nested inside another website operated at the same facility, leading to customer confusion and a reduced brand awareness. Meanwhile, the lead plastic surgeon is highly recognized locally, and repeatedly awarded “Best of Burbank” awards in local voting.
Our goal was to communicate what makes them special — from copy to design — to show the impact that world-class plastic surgery could make, and to focus attention on the immediate calls-to-action. The site features a profile on the “Best Of Burbank” Award-winning head surgeon and before-and-after surgery photos (utilizing an innovative web-slider) throughout.
In creating the new Burbank Plastic Surgery website, we have allowed both of the client’s businesses to have their own keyword-optimized, emotionally-on-point presences that speak to each entity’s ideal customer.
Can your website use a facelift? Counterintuity can help.