Are you still using the old version of Google Analytics? If so, you need to switch to Google Analytics 4 (GA4)… and you need to do it NOW!
Let’s back up. If you’re wondering what this is all about, Google Analytics is a powerful tool that helps you understand your website’s performance. It’s free, and it can tell you all sorts of useful things about how people are using your site, how many visitors you get, how long they stay on the site, how they got there in the first place, and more.
So, what happens if you don’t switch? You will lose access to valuable website data. And that means you’ll lose the ability to manage traffic and visitors.
- You won’t know how to improve your site to get more visitors (or get better visitors).
- Your conversions will suffer because you won’t know what works (and what doesn’t work) on your site.
- You’ll waste money on advertising because you won’t know what visitors are doing once they land on your site.
We recommend migrating to the new version sooner than later. Switching to GA4 now will ensure there’s enough time to build a robust data set before the July 2023 cutoff.
We’re here to assist you with GA4 migration.
Just get in touch so we can get started right away.