A continuation of the generational study by our CEO Lee Wochner for client The Online 401(k): Generational Study: How Gen X might save us all.
They’re spenders. Even during the depths of the downturn in 2009, 24% of Gen X respondents surveyed said they were spending more online than the previous year, as reported by MarketingCharts.com. What’s the primary drag on the economy right now? Consumer spending, economists say. If there’s a group poised to respond to the faintest whiff of recovery, it’s Gen X.