Lee Wochner serves as guest columnist for National Arts Marketing Project

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived.

Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom.

I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if you believe that everyone would have been better off being better prepared, here’s your chance to get ready for the upside that will surely follow. The private sector knows this; last week, three of our largest clients rolled out significant expansion plans for 2010. Arts companies can – and should – grow in the boom too.

These five easy steps will help you reignite your company.  Read more>

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