We’ll be honest.
Google and other search engines are the gatekeepers of your business’ success, so you need to make sure you understand how they work—and how you can use them to your advantage.
The Google search algorithm is constantly changing, so you must constantly optimize your SEO. Having trouble starting? Keep reading – we’ve got a few tips on what you could do right away.
Conduct Keyword Research
The best way to improve your business’s visibility on Google (and other search engines) is by using keywords, which are those words and phrases people search for on Google, Bing, and other search engines.
“Okay, but why do I need a list of keywords now?” you’re probably asking.
You’ve already got a website, chances are that you’re ranking well for a few keywords, and that’s great. But what if your competition comes up with new ideas to rank well for phrases you aren’t? And how can you find the best keywords for your site?
You might find that specific keywords lead to more visitors or different types of visitors than other keywords. For example, if you sell snow shovels and Google searches for “snow shovel,” you’ll get thousands of results. But that’s because many people search for the word “snow” a lot. If you search for “buy snow shovel,” you’re likely to get fewer results, but people are much more interested in those results.
When you want a website to appear at the top of search engine results, it helps to optimize the following with keywords:
1.URL: By including the appropriate words within your URL, you help create a clear signal for search engines about the content of your page or site.
2.Title tags: By including the appropriate words within your URL, you help create a clear signal for search engines about the content of your page or site.
3.Meta description: This is the first thing people notice when they see your site on the search engine results.
Create Shareable, Unique Content
Content is king, and it’s especially true regarding SEO. The more unique content you have on your website, the better off you’ll be when it comes to search engine results.
It’s not just about improving your SEO, though—it’s also about offering customers something they haven’t seen before and, hopefully, compel them to share links to your website across various social media platforms.
Remember: you should never copy or duplicate content within your own site (or other sites). Duplicate pages will compete with one another in search and ruin your efforts!
Improve Brand Visibility on Social Media
We all know that having a strong online presence is important. But just having a website isn’t enough—you need to connect with the people looking for you and do it authentically. That’s where social media comes in. Social media can be an asset to any web strategy when used correctly.
The question is: does social media affect SEO rankings? The short answer is yes, but not directly. Social media indirectly influences your website’s search presence by improving brand visibility and reputation through communication with your users.
Contact Us for Help
Search engine algorithms will never be something that can be fully mastered, nor do you need to master it. The truth is, having a basic understanding of how search engines work will go much further for your business. Take the time to analyze your website to make sure everything’s in order, and if you’ve got any questions about what might be holding you back from higher rankings, contact us.