Millennials are a tough bunch to catch. With their short attention spans and access to a world of information at their fingertips, they often simply don’t care what you have to say. But with $1.3 trillion in annual buying power [Boston Consulting Group], this is one group you can’t afford to ignore. Here are a few surefire ways to get their attention:
- A memorable mobile experience. Of course, kids these days are always on their phones. Many would say that an experience doesn’t even count if it’s not on Instagram. Focus your marketing efforts on simple, interactive user experiences.
- A unique approach. Every day, millennials are bombarded with messages through advertising, social media and television. Finding a way to cut through that noise can be a challenge – today’s young people don’t trust advertising like generations before them. This is why it’s best to create content that’s actually interesting and isn’t primarily trying to sell them something.
- Interact. Maintain a social media presence. This is a group that grew up with the Internet – it seems strange to them when a brand isn’t active online. Use social media as an avenue for forming a friendly relationship with millennials – it’s the best way to win their loyalty and subsequent business.
- R-E-S-P-E-C-T. Recognize the importance of this generation and the intelligence of its members. Often, millennials are lumped together as a bunch of selfie-snapping, self-absorbed kids – but they’re growing up, and they’re a force to be reckoned with.
Need some help appealing to your younger audience? We’ve got you.
Image by AFS-USA Intercultural Programs is licensed under CC BY 2.0.