Most fundraising problems aren’t fundraising problems

Common fundraising challenges usually trace back to the same four marketing fundamentals: visibility, messaging, audience building, and consistency.

This free assessment evaluates all four of these areas, tells you where your foundation is strong and where it’s working against you, and gives you a clear picture of what to focus on first.

12 questions. 2 minutes. No email address required.

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How strong is your nonprofit’s marketing foundation?

Not sure where to start?

Get a free 30-minute call with a strategist.

Sign on with questions.
Sign off with a plan.

Most nonprofit leaders don’t have the time or budget to fix everything at once. In 30 minutes, a Counterintuity strategist will help you figure out the one focused move that will make the biggest difference. And they’ll give you a realistic path to making it happen with the time and budget you have.

No obligation. No sales pitch.

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For your convenience, your assessment results will be submitted with this form automatically.

Frequently asked questions

The assessment asks 12 yes/no questions across four areas of nonprofit marketing: visibility, messaging, audience building, and consistency. Your answers generate a score and a snapshot showing where your foundation is strong and where it needs attention.

Each yes answer is worth two points. Each “not sure” is worth one point. Each no is worth zero. The maximum score is 24.

Visibility measures whether the right people can find you. Messaging measures whether what you say connects to what funders and donors actually care about. Audience building measures whether your base of supporters is growing. Consistency measures whether you show up reliably enough to build trust before you ever make an ask. In our experience working with nonprofits over nearly 20 years, these four areas account for the vast majority of fundraising challenges we see. And they’re all fixable.

Yes, and intentionally so. “Not sure” often means the answer is no in practice. If something was working well, you’d likely know it. A “not sure” is worth one point rather than two, which reflects that uncertainty in your score.

Not necessarily. A high score means your foundation is in solid shape relative to most nonprofits, but even strong foundations have gaps. In our work with nonprofits of all sizes, we’ve found that the difference between good fundraising results and exceptional ones almost always comes down to where an organization focuses next. A strategy call can help you figure out exactly that.

Start with visibility. If the right people can’t find you, nothing else in the foundation can do its job. That said, the best place to start depends on your specific situation. In nearly 20 years of nonprofit marketing work, we’ve seen organizations turn significant funding challenges around by making one focused change in the right area. The free strategy call is designed to help you identify what that is for your organization.

Yes. Take a screenshot of your results screen, or simply retake the assessment together. It takes about two minutes and can be a useful starting point for a team conversation about where to focus.

A Counterintuity strategist reviews your assessment results with you, helps you make sense of what they mean for your specific organization, and gives you a clear sense of what to prioritize and where to start. You will leave with something concrete, whether or not you decide to work with us. We’ve been doing this work for nearly 20 years, and we’ve found that a focused 30-minute conversation can shift how a nonprofit leader thinks about their marketing and fundraising challenges.

No. Your assessment results are included in the form automatically, so your strategist will already have context before the call begins.

It’s genuinely free. We offer these calls because the conversation is useful to nonprofit leaders regardless of what comes next, and because the best way to show you what we do is to actually do it. There is no obligation and no pressure.

Yes, and especially so. Small nonprofits with limited budgets can’t afford to spend time and money on the wrong things. In our experience, organizations with the tightest constraints often see the biggest gains from getting clarity on where to focus first. The call is designed to help you find that, and it costs you nothing but 30 minutes.

Strategy calls are conducted by senior members of the Counterintuity team with direct experience leading nonprofits and mission-driven organizations. Counterintuity has been providing nonprofit marketing strategy for nearly 20 years.

We work with a wide range of nonprofits, from small community organizations to large regional and national ones. We’ve helped organizations grow, in one case, from a single city contract to more than $50 million in annual revenue, and we’ve helped others rebuild their marketing foundation after years of flat or declining funding. What they have in common is that their mission is strong, their work is real, and their marketing foundation simply needed to catch up.

Let’s make some noise

Our proven approach can help you connect with supporters like never before.
Ready for more? Let’s talk.
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