What’s in a name?

This morning, I asked the concierge at my hotel where the nearest ATM was.  Lucky for me, it was right down the street.  Imagine my surprise when I arrived.  Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name? We often help clients brainstorm names and branding for their startups.  I guarantee this is […]

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