Coincidentally timed for release with our social media seminar Get Connected!, which goes on sale today, here’s Slate’s ranking of the companies that make social media work.
Unsurprisingly, they start by profiling successes with Facebook:
Why Facebook? After all, social media is highly fickle; there is some reason to think that as soon as a site becomes an effective platform for corporate promotion, its irrelevance is imminent. That could still happen to Facebook, and in the last several months Twitter has gained a lot of momentum and millions of users. (We’ll unveil the Twitter 12 later this week.) For now, however, Facebook still offers several advantages over its rivals: size, return usage, and the depth and variety of what companies can do.
That’s how we feel about it too. Moreover, Facebook’s adaptability means that you don’t need to be a megalith to make it work. Companies of all size are using it to engage their customers and grow.