"New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged"
A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you.
Consumers expect brands to be participating in social media. My favorite quote is from a Female 50-54:
“It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.”
What are you doing to engage in social media?
How is it working for you?
I'd love to hear about your experiences and wins.