Here’s an example of how design makes the difference.
The top badge is mine from our Get Connected! social media seminar.
The one on the bottom is from an event Amy and I attended last week. Nice design, huh?
The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what the event was like: a little sloppy and a little lazy. When I arrived, this badge wasn’t even ready! Instead, they stuck an orange post-it dot on my lapel and asked me to come back to the registration desk in a few hours.
Every scheduled session started late.
Speakers weren’t introduced.
There were handouts and schwag — but no tote to put them in. (So everyone left it all behind on the floor.)
Good design says “We’ve thought about this.”