Cultivating community support
Harvard-Westlake River Park is a transformative 16-acre property in Studio City, California, developed with a commitment to ecological sustainability, community enrichment, and educational advancement. The park provides a sanctuary for local wildlife, a reduction in urban water consumption, and a recreational haven for both the Harvard-Westlake School and the public.
We were brought in to spearhead a comprehensive campaign that would ensure effective communication with the community and stakeholders. Our approach was holistic, incorporating a variety of strategies to deliver an ecosystem of support for the River Park vision.
Our blueprints for digital marketing success
Strategy development
Crafting a tailored marketing strategy to address specific project needs and goals.
Message development
Refining the project narrative to resonate with diverse audiences in the community.
Website design and development
Creating a user-friendly and informative online hub for the project.
Social media management
Engaging with the community and managing the project’s online presence.
Community engagement
Fostering dialogue and support through various digital platforms.
Targeted digital advertising
Reaching key demographics through strategic ad placements.
Content and video creation
Producing compelling multimedia content to tell the River Park story.
Email marketing
Keeping stakeholders informed and engaged through regular updates.
Social media management and content creation
We launched a targeted social media campaign to correct misinformation and amplify project visibility. By refining the project’s message, expanding outreach, and engaging with influencers, we were able to make a significant impact on public perception.
Website design and SEO
Our web development efforts resulted in a dynamic and engaging website that effectively communicated project details and progress. By integrating SEO best practices, we enhanced the site’s visibility and search engine ranking.
Measuring success
These simple metrics reflect our success in achieving the client’s objectives:
Green light
Our strategic and communicative efforts culminated in the Los Angeles City Council granting final project approval.
Website Traffic
An impressive 49% increase in site visits, indicating heightened public interest and engagement.
Audience Growth
A substantial 17.5% growth in the overall audience, reflecting effective community outreach and advocacy.