Human connection
JB Ashtin is at the forefront of medical communications, combining expertise and experience with a keen emotional understanding that transforms clients into long-term partners. Their work is built on a foundation of deep trust and enduring bonds. Their team, composed of exceptionally skilled individuals, works tirelessly in the noble pursuit of advancing medical innovations and treatments that have the power to effect positive change for humankind.
Our overarching strategy was to create a digital space that encapsulated the essence of JB Ashtin — its dedication to advancing medical communications and its profound respect for the human element in healthcare.
We understood that the intersection of sophisticated science and personal narratives is where JB Ashtin thrives, and our design needed to reflect this delicate balance.
Deep dive
We embarked on this project with a deep dive into understanding JB Ashtin’s mission, vision, and the audiences they serve. We studied the nuances of their work and their impact on the medical community, patients, and society at large. Our goal was to translate this understanding into a visual language and user experience that spoke to the mind and to the heart.
Empathy and connection: We recognized the power of empathy in the healthcare industry. Our design choices were fueled by the need to create connections — between JB Ashtin and their clients, sure — but it also had to be representative of the connection made between medical professionals and the patients they serve.
Trust and professionalism: In a field where trust is paramount, we aimed to design a website that communicates reliability and expertise. We wanted users to feel assured that they were interacting with a leader in medical communications.
Engagement and accessibility: We committed to making the website not just a source of information, but a hub of engagement. Accessibility was key; we wanted every user to have an equal opportunity to interact with JB Ashtin’s digital presence.
Educate and resonate: For JB Ashtin, our team created a user experience that educated minds but also resonated in the heart, all while ensuring the intricate world of medical communications was accessible and relatable. Our approach had to mirror the narrative excellence of JB Ashtin, showcasing their profound work in healthcare communication both visually compelling and easily navigable.
It’s never just a website design
As designers and innovators, we wanted to bring creativity to the forefront, ensuring that this website stood out in a competitive industry. Our creative choices were grounded in strategy, ensuring that every element served a purpose. After all, we were not just building a website; we were crafting a digital home for JB Ashtin’s narratives to live — a place where their stories could unfold.
After launch, website traffic was up significantly, in part due to better tracking in analytics. After the initial bump, we saw sustained year-over-year growth in traffic from all sources.