Ripple effect
Amplifying efforts to revitalize the Los Angeles River
The Mountains Recreation & Conservation Authority (MRCA) embarked on an ambitious project to revitalize the Upper Los Angeles River and its Tributaries (ULART), recognizing the critical need to foster ecological restoration and community connectivity.
For organizations like MRCA, the journey from concept to successful community engagement requires a path paved with creativity, flexibility, communication, innovation, and strategic thinking.
LEE SAYS:
“Listen before you leap.”
Understanding is the first step to successful engagement. Before the first keystroke, we immerse ourselves in each client’s world and the thoughts and motivations of their audience.
For this project, our deep dive with MRCA gave us a thorough understanding of watershed management and community needs, enabling us to create precisely tailored marketing strategies and authentic content that effectively spoke to their target audience.
AMY SAYS:
“Being different isn’t enough.”
In a sea of sameness, being different isn’t enough; you must be memorable. We infuse a distinctive and unshakable message into every projects.
With MRCA, after an impactful strategy-development phase, we crafted a 16-page color brochure and a succinct one-sheet, transforming technical information into compelling narratives for sharing with residents, constituents, and stakeholders.
LISA SAYS:
“One size does not fit all.”
No two organizations are the same, and neither should be their marketing strategies. One way we think about it: our proven processes may be the canvas, but each client’s unique needs are the brushstrokes.
For the ULART Plan, we developed an adaptive suite of tools, including online surveys and fun quizzes, to engage a diverse audience. Having a tailored approach ensures that whether your goal is to educate, inspire, or mobilize, the strategy and tactics remain as dynamic as your mission.
JOE SAYS:
“Real change starts with a dialogue.”
Clear, consistent, and captivating communication forms the backbone of our methodology. It’s not broadcasting a message. It’s creating a dialogue.
With this project, through targeted social media content and advertising, we expanded awareness of MRCA’s river beautification project. Simultaneously, we cultivated a stronger community feeling and sense of inclusion. Beyond merely communicating with their audience, we connected the client and their stakeholders more closely, enhancing engagement through initiating discussions on topics of mutual interest and concern.
MATTHEW SAYS:
“Expect the unexpected.”
Strategic thinking looks beyond the horizon and to anticipate future challenges and opportunities. This requires a deep understanding of current trends, foresight into how they might evolve, and agility to adapt strategies as circumstances change.
Our work with MRCA solved the challenges of the day but also anticipated future opportunities. By adopting a foundational community-centric approach, we ensured the revitalized communication plan was resilient for the future.
A torrent of support
The project culminated in the successful promotion of the Upper Los Angeles River and Tributaries Revitalization Plan, expanding MRCA’s influence and deepening community engagement.
Website traffic growth
Targeted impressions
Digital engagements
Our strategic and creative approach not only heightened awareness about the importance of watershed management and ecological restoration but also mobilized community members to get involved, showing once again that well-executed digital marketing can help drive change.