Airwave advocacy
Public Media Group of Southern California stands out as a beacon of storytelling, education, and cultural dialogue in the region, offering an impressive array of original programming that celebrates the area’s diversity. Through channels like PBS SoCal and KCET, it provides an enriching lineup of beloved PBS shows, compelling documentaries, and essential educational content for children, all accessible for free across multiple platforms.
Since 2015, Counterintuity has been a strategic ally to PBS SoCal and KCET, actively involved in the evolution of Public Media Group of Southern California. Our partnership has been defined by a shared commitment to a joint mission, with Counterintuity providing expert communication consulting and marketing innovation through graphic design.
Our joint mission: amplify their value and engage their community more deeply.
Storytelling through annual reports
Annual reports are powerful reminders of progress and vision. Our creative team brings these narratives to life, capturing the heart of the channels’ ambitions.
Elevating educational events
Counterintuity designers brought PBS SoCal Kids events to life with vibrant, educational flyers designed to draw families into the enriching world of PBS SoCal, turning promotional materials into invitations to learn and explore.
Broadcasting brand excellence
At media events and tradeshows, our large-format designs broadcasted the essence of Public Media Group of Southern California, featuring high-resolution imagery and dynamic typography that captured the vitality of their programming and the spirit of their mission.
Digital advertising creative
Digital advertising campaigns were pivotal in helping the broadcaster adapt to the evolving media landscape, continuing their stature as a leading public television station in Los Angeles. Through our visually engaging ads, we helped increase viewership and deepened audience connection with flagship shows.
Shaping the narrative
Counterintuity’s wide and continuing role extends from design and communication to strategic thinking and planning. Our work in annual reports, audience insights, and branding has been critical, especially during the transformative merger of PBS SoCal with KCET.
“Counterintuity has been our partner of choice for years. Their standout design expertise, meticulous attention to detail, and unwavering support have been fundamental to our marketing success.”
— Stacy Shaffer, Senior Director, Marketing Operations & Business Intelligence, PBS SoCal | KCET
Thank you, Stacy.