PBS Socal

Public Media Group of Southern California stands out as a beacon of storytelling, education, and cultural dialogue in the region, offering an impressive array of original programming that celebrates the area’s diversity. Through channels like PBS SoCal and KCET, it provides an enriching lineup of beloved PBS shows, compelling documentaries, and essential educational content for children, all accessible for free across multiple platforms.

Since 2015, Counterintuity has been a strategic ally to PBS SoCal and KCET, actively involved in the evolution of Public Media Group of Southern California. Our partnership has been defined by a shared commitment to a joint mission, with Counterintuity providing expert communication consulting and marketing innovation through graphic design.

Our joint mission: amplify their value and engage their community more deeply.

Counterintuity’s wide and continuing role extends from design and communication to strategic thinking and planning. Our work in annual reports, audience insights, and branding has been critical, especially during the transformative merger of PBS SoCal with KCET.

“Counterintuity has been our partner of choice for years. Their standout design expertise, meticulous attention to detail, and unwavering support have been fundamental to our marketing success.”

— Stacy Shaffer, Senior Director, Marketing Operations & Business Intelligence, PBS SoCal | KCET

Thank you, Stacy.

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