How to go out of business

December 17, 2014, posted by Lee

In no particular order:

  1. Don’t know your numbers:  what your expenses are, what your projected income is, your balance sheet, a cashflow, a profit and loss, and the number. (What is the number? It’s the easily-checked-in-on number that tells you at a glance how you’re doing. It might be a monthly sales target. It might be the number of bottles on a shelf at the end of the night. It might be the number of units moved.)
  2. When things change, don’t adapt.
  3. Provide bad customer service. Or just be inconsistent.
  4. Check out on your own business. Get distracted and stay that way.
  5. When you have a problem, don’t rally your team, communicate the problem, and search for solutions. Because they might have some.
  6. Just fret, and do nothing.

Any one of these is sure to help put you out of business. A combination of two or more? Surefire.

As we saw again yesterday, when we learned that a friend’s business had closed.



Seeing that your branding works

December 12, 2014, posted by Lee

One way to know that your branding — your logo, your colors, your style, etc. — is working is when you see that it works across different platforms, and that others have started to adopt it.

Sure, we designed and ordered this Counterintuity bento mug ourselves (and if you want one, let us know — we have a few left):




But last night, at our annual holiday party, people started bringing things of their own design. Like this Counterintuity floral arrangement, courtesy of our party planners:



And these Counterintuity cupcakes, from our caterer:




And this Counterintuity vase from our party planners (note how even though our logo isn’t on this vase, our branding comes through in the color pattern):



But, get this, one guest cared enough to go ahead and order boxes of these Counterintuity cake pops all on his own to hand out. Thanks, guy! (They were pretty tasty, too.)



So were we proud to see all of this? Sure. And sorry if we’re sounding braggy. That’s not the intent. It was just great to see how well our logo and our colors are working for us.

(Not sure about your own branding? Give us a call.)




Creative vs. non-creative

December 10, 2014, posted by Lee

Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year).

Questions we’ve been asking:

  1. What makes Counterintuity different?
  2. What makes Counterintuity fun?
  3. What does Counterintuity do?
  4. What makes Counterintuity successful for clients?
  5. If you could tell someone one thing about Counterintuity, what would it be?

The idea that being fun and different should be a given is what leads us to things like, say, the image on our holiday invite this year:




We’ve heard from a lot of people about how much they love this image. We’ve also heard from some of them that “of course” that idea came from Amy or myself, i.e., the owners.

Well, no. The idea to do an “awkward family photo” invite came from Jaclyn, our operations supervisor, who ensures that everything here operates like a well-oiled machine. And who started here four-and-a-half years ago as an assistant.

Her position here isn’t as what some marketing companies would call “a creative.” (Sure, she’s always been clever; that’s part of why she got hired.) We don’t believe in separating people into “creative” or (heaven forfend) “non-creative.” We put everybody together and ask for us all to be creative, whether you’re a writer or a designer or a primary phone-answerer. We’ve found out that that’s part of what makes us different.



2014 Holiday Decor!

, posted by Vartan

A little holiday cheer can go a long way. Check out how we decorated our office.

IMG_6995 IMG_6997 IMG_6992 IMG_6993 image 4 image 2 image 3 image 1

Where’s Digital Storytelling Headed in 2015?

December 8, 2014, posted by Vartan

Digital storytelling is how you (a brand or business) tell your story in hopes of connecting with your customers, attracting new ones, or promoting your products or services.

Industry professionals noted and followed many trends that stood out in 2014 and here’s what we discovered:

  • Mobile IS the future - For the first time ever, marketers optimized for mobile-first campaigns. This means that strategies were developed specifically for the mobile user. According to, 2014 saw the first historic and much anticipated turnover as the # of mobile users accessing the web exceeded those of PC and computer users. This changes everything.

    Mobile traffic is also mostly real-time social traffic therefore marketers must re-think how to deliver news and accurate information in a speedy manner.

  • Pay to promote on Facebook – Since FB changed its algorithms to nearly disable organic promotion, enlisting a paid advertising campaign to reach your followers has become a must-do. It may cost a few pennies, but the engagement spikes, general brand awareness, and unique targeting capabilities make it worth its price.
  • Lights, camera, action – From 6-sec. micro-videos 5-min.+ stories, internet users are engaged in all types of videos and 2014 saw that trend grow. With over 1 billion unique visitors to its site, YouTube remains a digital mecca that’s connecting social media with brands and businesses to sell, sell, sell, so get rolling!
  • Insta-sign up for Instagram - With mobile users at an all time high and stunning visual content to promote yourself a necessity, Instagram presents the perfect combination of the two and establishes itself as another must-have for your business.

So what does this all mean for 2015? It’s simple… Digital storytelling cannot exist without technology which acts as the bridge between you (the creator) and your audience (the consumer). Follow these trends–or enlist the help of a cutting edge marketing team to help you with it–and learn how to optimize strategies that best fit your needs!

digital storytelling

We just found your ideal customer

November 21, 2014, posted by Vartan


Why it just got harder to promote your business on Facebook

November 14, 2014, posted by Vartan

Facebook Advertising


We’re all too familiar with the slew of promo-based posts that run up and down our Facebook News Feeds from major brands and businesses (in addition to paid ads). In an attempt to provide a solution to the complaints and negative feedback Facebook has received, the social Megatron has decided to set into action a promotional content crack down.

What does this mean for Facebook and Facebook users? Starting January 1, 2015, Facebook is tweaking its algorithms to minimize the amount of promotional posts that show up in your News Feed.

What does this mean for your business’ Facebook marketing efforts? It’s time to get creative with how you market your products or services via posts. If you want/need to promote something unique, Facebook Advertising is the route to go.

Here’s what Facebook defines as “a promotional post”:

  • Posts that hard sell a product or service
  • Posts that promote contests or sweepstakes without supporting or “real” context
  • Posts that recycle or mimic copy and content used in ads

This is why we have the 80/20 law: 80% of your content should relate to lifestyle and soft-selling, while 20% should be about the sale.

Our thoughts? Facebook seems to be using user complaints as a scapegoat to cover up their not-so-hidden desires of moving brands and businesses to advertise on their network in hopes of receiving any sort of interaction or engagement from their followers. If you’re wanting to promote your products or services through organic posts, tough luck! No one’s going to see them. Time to enlist Facebook Advertising and Ad Manager, put together a budget and a campaign, and advertise away.

Luckily, we A) saw this coming and B) know how to maximize your advertising efforts on Facebook… We do it for a living!

If you need guidance, reach out and we’ll gladly help. Email: 

Is your website ugly?

November 4, 2014, posted by Vartan

We understand your woes, we really do…
But this is where you need us.

We’ll swoop in, dressed in our orange and blue capes, equipped with our venti coffees, and save the day.

Always remember that your website leaves a huge impression on your current and potential client base.
If it’s outdated and ugly, you’re risking losing out on that lead and who can afford that?

This is what we can do for you in just 4 short weeks.

Web Design Web Design


Ready to enjoy the perks of a sleek, clean, new website? Don’t collect dust.

Contact us today and start your new year with a shiny, functional, modern new site!




October 24, 2014, posted by Vartan

It’s safe to say that we’re a fun and possibly mischievous bunch. Hey, we’re creatives–it comes with the territory!

So, while Amy was in Sweden working with Volvo, we may have gotten into a bit of trouble. Here’s the evidence.


Volvo Sweden 2_domSleeping 3_jaclyn Meditation work away 4_Andrew Sports 5_Penny watching Power Rangers 6_Vartan is Late to Work 7_Jon headed to Portos 8_LeeThinkingCaptianAmerica 9_AmysBaaaack

Infographic: PR for your business

October 3, 2014, posted by Vartan



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