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OVER NINE MILLION DOLLARS IN LEADS, YOU CAN BE NEXT!

Over Nine Million Dollars In Leads, You Can Be Next!

By | Clients, Digital advertising | No Comments

Recently, we’ve generated more than Nine Million Dollars in leads, and a whole bunch of sales, for many of our clients. Here are just four examples of how we harnessed the power of digital marketing and advertising to do that.

Brown and Goodkin Website

1. Brown and Goodkin

Who They Are:

With over 40 years of service in Southern California, the lawyers of Brown & Goodkin work tirelessly on behalf of postal workers, secret service agents and other federal employees in their time of need.

What We Did:

By creating a new, responsive website and optimizing the firm’s existing Google advertising campaigns, we were able to streamline their messaging and generate an increase of leads across the country. Our strategic approach to the campaign has also led to greater efficiency in terms of geographic targeting.

Cousins Maine Lobster Facebook Ads

2. Cousins Maine Lobster

Who They Are:

After appearing on ABC’s Shark Tank in 2012, Sabin Lomac and Jim Tselikis became over-night foodie sensations. Their company’s unique take on fresh seafood and classic Northeastern casual cuisine has evolved their business from simply a great idea to a national fleet of high-end trucks, a brick and mortar location in West Hollywood, and a growing online business.

What We Did:

We created CML’s first ever online advertising campaign which netted 148 sales in the initial phase of operation. The program was multi-platform and included numerous messaging and creative tests that promoted, and increased sales both online and offline.

VEDC print media

3. VEDC

Who They Are:

Formerly known as the Valley Economic Development Center, this storied non-profit helps small businesses across the nation, many of them helmed by women or minorities, connected with lenders interested in helping them grow.

What We Did:

With custom creative, interactive ads and landing pages, we generated hundreds of small-business loan leads in five target markets across the United States. Total value of these loan applications exceeded $9M, greatly beating the client’s goals. Even more importantly, seven figures of completed loan deals helped emerging businesses succeed and grow.

Culinary Classroom Facebook Ads

4. Culinary Classroom

Who They Are:

Chef Eric Jacques Crowley is a renowned master chef whose Culinary Classroom has shaped the careers of many professional chefs – while also sharing cooking classes with enlightened amateurs.

What We Did:

Within just two weeks, we whipped up and served a selection of ads that sold out Chef Eric’s multi-week cooking and baking courses in West Los Angeles. Our ads focused on the ideal prospect for each course, ranging in cost from $1,500-$2,700, and featured a variety of marketing messages and imagery.

Your business could be next.

We can help you capture leads and make sales too. Whether you’re a non-profit organization or a small or medium-sized business, we’re here to listen and learn – and then put in action a plan that helps your business grow.

CLICK HERE or give us a call 818.848.1700

Brown and Goodkin website

Client Shout-Out: Brown & Goodkin Website

By | Clients | No Comments

Brown & Goodkin has provided 40 years of stellar legal service to federal employees – it’s only right their website reflects the integrity of their work. And we’re happy to report that after our redesign, it does!

While their cases aren’t always clear-cut, we made sure their website is. Federal civilian and postal service employees come to Brown & Goodkin for assistance with employment disputes and claims, and we made sure these federal employees able to find the information they need quickly and easily.

Client Shout-Out: Brown & Goodkin Website

Within minutes, they’ll know who’s working for them, what they do and – thanks to client testimonials – just how well they do it.

Client Shout-Out: Brown & Goodkin Website

Thanks for choosing us, Brown & Goodkin. We hope you love your new website!

Think your site could use a refresh? Let us know!

7 Ways to Make 2017 Awesome

7 Ways to Make 2017 Awesome

By | Clients, Fun | No Comments

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud.

And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!


 ONLY THE HUNGRY: Cousins Maine Lobster 

7 Ways to Make 2017 Awesome

The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection!


CLASSY CONCERT: Pasadena Symphony

7 Ways to Make 2017 Awesome

Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium.

This enduring Romantic masterpiece will leave you breathless and asking for more.


TECH FOR PETS: Ideal Pet Products

7 Ways to Make 2017 Awesome

Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door.


EAT YOUR LEARNING: Culinary Classroom

7 Ways to Make 2017 Awesome

Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift!


SAFE ‘N GORGEOUS: Casoro Jewelry Safes 

7 Ways to Make 2017 Awesome

Protect your valuables with stunning, fully-customized watch and jewelry safes.


STAY-CAY WEST-WAY: 888 Hilgard 

7 Ways to Make 2017 Awesome

Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments.


KIDS FUN AT THE GYM: Golden State Gymnastics

7 Ways to Make 2017 Awesome

Sign up for recreational fun classes or birthday parties for kids ages 3-18!


We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you.

Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

Adblock

Adblock on Lock

By | Digital advertising | No Comments

Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad.

In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused no small problem for advertisers.

  • The world’s most popular ad blocking application, Adblock Plus, has been downloaded over 500 million times.
  • The number of active daily users has gone up from 21 million in 2010 to 181 million in 2015.
  • Ad blocking allegedly cost the ad industry $22 billion in 2015 alone, and consulting firm Ovum predicts that by 2020 it’ll have accounted for another $35 billion in losses.

Even as marketing professionals, we get it. A lot of online ads are just plain annoying – and as long as that’s true, ad blocking isn’t going anywhere.

Our recommendation? Rise above the standard fare and show consumers that not all ads are bad.

  • Opt out of auto-play. There’s nothing worse than visiting a site only to be bombarded by a strange voice shouting about floor cleaner. Rather than engage in a frantic search for the source of interruption, many will leave the site altogether; and that’s no good for anyone.
  • Keep it simple. If people don’t want to see ads, they certainly don’t want to work for ads. Make sure your content is clear, engaging and accessible.
  • Avoid gimmicky graphics. No one’s going to click on that flashing “50% OFF” ad (at least, not on purpose). You might think the theatrics will help you stand out from the crowd, and they will – but not in a good way! A classy, well-designed image has a better shot at catching eyes.

What would make you stop using an ad blocker? Leave a comment and let us know!

Image by Fabián Alexis is licensed under CC BY-SA 3.0.

Casoro Jewelry Safes website

It’s Safe to Say: Casoro’s New Site is Stunning

By | Clients | No Comments

Casoro Jewelry Safes has been a leader in luxury safes for years – and we’re pleased to announce that their new website reflects that more than ever!

Our goal was to establish that Casoro’s high-end jewelry safes are the ideal addition to an opulent lifestyle, and our first priority with this project was showcasing their superior product. We accomplished this by adding a photo gallery exhibiting their wide variety of custom safe options, complete with specifications and dimensions.

Screen Shot 2016-11-21 at 3.35.10 PM

Each product page includes a Design-A-Safe form that allows visitors to craft their perfect product, from the exterior color to the number of drawers, and to establish contact with Casoro by requesting a quote.

We maintained a visual focus with elegant slider images on every page, and included a section dedicated to their White Glove Service, which a recent study affirmed was a leading reason customers chose Casoro.

Screen Shot 2016-11-21 at 3.51.16 PM

Need a redesign? Give us a shout. Your site is safe with us!

Counterintuity Wins Two W3 Awards

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

By | Awards | No Comments

Getting back to work after a long weekend can be rough, but we find that remembering all we’ve accomplished can really take the edge off.

So what’s keeping our heads up on this mid-November Monday?

The fact that Counterintuity won two more W3 Awards!

In its 11th year, the W³ Awards received more than 5,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts.

The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

That’s why we’re extra proud of these awards:

GOLD WINNER

VEDC Entrepreneur Center

Media: General Website
Category: Charitable Organizations / Non-Profit

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

SILVER WINNER

The Acres

Media: General Website
Category: Sports

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

 

Like what you see? Contact us today!

marketing to target demographic

This Time, It’s Personal: Marketing for Maximum Effect

By | Marketing | One Comment

“Buy this! It’s great! It’s your only option! Don’t ask questions!”

A lot has changed since the days when the above approach was effective.

Today’s well informed and, dare we say, jaded consumers demand that marketing be more than just a general sales pitch – in order to grab their attention, you’ve got to get personal.

So how do you know if you’re hitting the mark?

  • You understand your target demographic. This is paramount. With so many tools and so much research at your disposal, there’s really no excuse for not focusing your marketing efforts. Sell baby furniture? Don’t advertise to single 23-year-olds. This is simply not a smart allocation of your resources. Advertising to single 23-year-olds? Do get on Snapchat and pile on the pop culture references.
  • You have high open rates. Do your marketing emails go untouched? That might be a sign that you’re not appealing to your customers. After targeting their marketing emails, one wedding website saw its open rates increase by 244%. They must’ve overhauled their entire strategy, right? Wrong. They asked their site visitors one simple question: “Are you planning for your own wedding, or a friend’s wedding?” They then added them to one of two mailing lists, depending on their answers, and watched their open rates shoot through the roof.
  • You personalize content – but not too much. Should you use the information you gather? Yes! Just don’t go overboard. It’s very possible that you know Bob was up at 3 AM Googling “how to cheat on your wife” – but don’t reach out the next day with an email saying, “Hello, Bob. We heard your marriage might be falling apart. It just so happens, we’re offering 10% off couple’s counseling!” This is unlikely to inspire Bob to do anything but block your address and wipe his search history. Regardless of technology’s seemingly limitless capabilities, always respect your customer’s privacy.

Still need a hand handling targeted marketing? Contact us today!

Griffin Black Website

Client Shout-Out: Griffin Black Website

By | Clients | No Comments

Counterintuity is pleased to present Griffin Black’s awesome new website!

We’ve launched a lot of websites over the years, but every project is unique. What made this one special?

“The client was extremely cooperative, responsive, and provided great input for our team to work from,” says Andrew, the project manager. Because our ultimate goal is to create a product that both represents and impresses our client, their feedback is invaluable throughout every stage of development.

Andrew cites the dynamic homepage slider as a project highlight, noting that each of the images “targets a demographic with a corresponding service.” He’s also a fan of the Meet the Team page.

Here’s a breakdown of what we did for Griffin Black:

  • Held a strategy session. An important step in any project, this gives us a chance to understand our client’s expectations, establish a baseline for marketing and explore key differentiators.
  • Identified target demographic and determined positioning. Who you’re marketing to is just as important as how you’re marketing.
  • Optimized the site for search. Go ahead, Google it – we bet it’ll be your first result!
  • Trained the client on updating and maintaining their new site. That way they’ll know how to keep it looking (and working) its best, with or without us.

And what can we do for you? Don’t hesitate to let us know!