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Ad Blockers: Are They Taking Over?

Adblock on Lock

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Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad.

In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused no small problem for advertisers.

  • The world’s most popular ad blocking application, Adblock Plus, has been downloaded over 500 million times.
  • The number of active daily users has gone up from 21 million in 2010 to 181 million in 2015.
  • Ad blocking allegedly cost the ad industry $22 billion in 2015 alone, and consulting firm Ovum predicts that by 2020 it’ll have accounted for another $35 billion in losses.

Even as marketing professionals, we get it. A lot of online ads are just plain annoying – and as long as that’s true, ad blocking isn’t going anywhere.

Our recommendation? Rise above the standard fare and show consumers that not all ads are bad.

  • Opt out of auto-play. There’s nothing worse than visiting a site only to be bombarded by a strange voice shouting about floor cleaner. Rather than engage in a frantic search for the source of interruption, many will leave the site altogether; and that’s no good for anyone.
  • Keep it simple. If people don’t want to see ads, they certainly don’t want to work for ads. Make sure your content is clear, engaging and accessible.
  • Avoid gimmicky graphics. No one’s going to click on that flashing “50% OFF” ad (at least, not on purpose). You might think the theatrics will help you stand out from the crowd, and they will – but not in a good way! A classy, well-designed image has a better shot at catching eyes.

What would make you stop using an ad blocker? Leave a comment and let us know!

Image by Fabián Alexis is licensed under CC BY-SA 3.0.

It's Safe to Say: Casoro's New Site is Stunning

It’s Safe to Say: Casoro’s New Site is Stunning

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Casoro Jewelry Safes has been a leader in luxury safes for years – and we’re pleased to announce that their new website reflects that more than ever!

Our goal was to establish that Casoro’s high-end jewelry safes are the ideal addition to an opulent lifestyle, and our first priority with this project was showcasing their superior product. We accomplished this by adding a photo gallery exhibiting their wide variety of custom safe options, complete with specifications and dimensions.

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Each product page includes a Design-A-Safe form that allows visitors to craft their perfect product, from the exterior color to the number of drawers, and to establish contact with Casoro by requesting a quote.

We maintained a visual focus with elegant slider images on every page, and included a section dedicated to their White Glove Service, which a recent study affirmed was a leading reason customers chose Casoro.

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Need a redesign? Give us a shout. Your site is safe with us!

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

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Getting back to work after a long weekend can be rough, but we find that remembering all we’ve accomplished can really take the edge off.

So what’s keeping our heads up on this mid-November Monday?

The fact that Counterintuity won two more W3 Awards!

In its 11th year, the W³ Awards received more than 5,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts.

The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

That’s why we’re extra proud of these awards:

GOLD WINNER

VEDC Entrepreneur Center

Media: General Website
Category: Charitable Organizations / Non-Profit

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

SILVER WINNER

The Acres

Media: General Website
Category: Sports

Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)

 

Like what you see? Contact us today!

This Time, It’s Personal: Marketing for Maximum Effect

This Time, It’s Personal: Marketing for Maximum Effect

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“Buy this! It’s great! It’s your only option! Don’t ask questions!”

A lot has changed since the days when the above approach was effective.

Today’s well informed and, dare we say, jaded consumers demand that marketing be more than just a general sales pitch – in order to grab their attention, you’ve got to get personal.

So how do you know if you’re hitting the mark?

  • You understand your target demographic. This is paramount. With so many tools and so much research at your disposal, there’s really no excuse for not focusing your marketing efforts. Sell baby furniture? Don’t advertise to single 23-year-olds. This is simply not a smart allocation of your resources. Advertising to single 23-year-olds? Do get on Snapchat and pile on the pop culture references.
  • You have high open rates. Do your marketing emails go untouched? That might be a sign that you’re not appealing to your customers. After targeting their marketing emails, one wedding website saw its open rates increase by 244%. They must’ve overhauled their entire strategy, right? Wrong. They asked their site visitors one simple question: “Are you planning for your own wedding, or a friend’s wedding?” They then added them to one of two mailing lists, depending on their answers, and watched their open rates shoot through the roof.
  • You personalize content – but not too much. Should you use the information you gather? Yes! Just don’t go overboard. It’s very possible that you know Bob was up at 3 AM Googling “how to cheat on your wife” – but don’t reach out the next day with an email saying, “Hello, Bob. We heard your marriage might be falling apart. It just so happens, we’re offering 10% off couple’s counseling!” This is unlikely to inspire Bob to do anything but block your address and wipe his search history. Regardless of technology’s seemingly limitless capabilities, always respect your customer’s privacy.

Still need a hand handling targeted marketing? Contact us today!

Client Shout-Out: Griffin Black Website

Client Shout-Out: Griffin Black Website

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Counterintuity is pleased to present Griffin Black’s awesome new website!

We’ve launched a lot of websites over the years, but every project is unique. What made this one special?

“The client was extremely cooperative, responsive, and provided great input for our team to work from,” says Andrew, the project manager. Because our ultimate goal is to create a product that both represents and impresses our client, their feedback is invaluable throughout every stage of development.

Andrew cites the dynamic homepage slider as a project highlight, noting that each of the images “targets a demographic with a corresponding service.” He’s also a fan of the Meet the Team page.

Here’s a breakdown of what we did for Griffin Black:

  • Held a strategy session. An important step in any project, this gives us a chance to understand our client’s expectations, establish a baseline for marketing and explore key differentiators.
  • Identified target demographic and determined positioning. Who you’re marketing to is just as important as how you’re marketing.
  • Optimized the site for search. Go ahead, Google it – we bet it’ll be your first result!
  • Trained the client on updating and maintaining their new site. That way they’ll know how to keep it looking (and working) its best, with or without us.

And what can we do for you? Don’t hesitate to let us know!

A Peek at Penguin 4.0

A Peek at Penguin 4.0

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No, not that kind of penguin.

While not so adorable, Penguin 4.0 is so important to your SEO.

Launched in 2012, Google’s Penguin algorithm aims to catch sites spamming its search results through tactics such as buying links – and it just got a major makeover. Here’s what you need to know:

  • Essentially, Penguin evaluates what is (or isn’t) quality content. It also reacts accordingly: punishing sites with weak links, and rewarding those with strong ones.
  • It’s now updating constantly, meaning 1) If you’ve purged your page of a penalty, you won’t have to wait till the next big refresh to see results, and 2) If you start building manipulative links, you’ll be caught pretty much immediately. Basically, both good and bad SEO will be swiftly addressed.
  • Penguin just became part of Google’s core algorithm. For each search query, Google has dozens of algorithms working to determine a site’s ranking in the results – and now Penguin is one of them.

So what’s the big takeaway? It’s more important than ever to publish well-researched, valuable content. Although this is considered a big update, not much has changed; in fact, Penguin’s increased integration will probably mean you’ll notice its effects even less than before…that is, if you have solid SEO on your side.

Contact us today if you need help impressing Penguin! There’s no time to waste – like we’ve said, the little guy’s faster than ever.

Image by Wikimedia Commons is licensed under CC BY-SA 4.0.

Shout-out to OCIP

Shout-out to OCIP

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Another day, another awesome website launch! The latest lucky owner of a new C! site is our client, plastic distribution and fabrication industry leader OCIP.

We had access to some great material for this one.

Some of the highlights?

  • Awesome video-based homepage.
  • Drone video footage.
  • Use of a GIF for mobile header.
  • Custom drop-downs for the Materials pages.

Check it out! And let us know if you want one too – we just might be able to hook that up for you.

Screen Shot 2016-09-30 at 4.47.09 PMScreen Shot 2016-09-27 at 10.41.57 AM

Launching La Mirada

Launching La Mirada

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Calling all theatre (or web design) buffs: our client La Mirada Theatre officially has a shiny new website!

Our digital marketing manager, Brian Tucker, played a key role in this website launch; conducting WordPress training with our designer, acting as the project manager, and leading his first intake meeting with La Mirada’s theatre staff.

Launching La Mirada“Building a theatre website is very challenging because of the code complexities involved and features that need to be present in the website for functionality,” Brian says. He credits our designer, Jin Lee, with seamlessly surmounting those difficulties to create a beautiful finished product. “As a project manager, working with our designer, Jin was a blessing.”

Brian embraced the challenge of communicating intricate issues to the client and enjoyed seeing La Mirada’s Theatre Operations Specialist, Jane Lynch, upload new content to the website.

What do you think of the site? We’d love to hear from you!