The Client:myBurbank.com is a locally produced website that works to capture both the Burbank community and the outside events that affect Burbank and its citizens. The site was originally launched on April 1, 2010 as BurbankNBeyond and has been updated with community news daily ever since.
The Task: Relaunch the site as myBurbank.com and institute a redesign and functionality improvements.
Our Work: Working from myBurbank’s new name and logo, Counterintuity brought a fresh look to the site, and also restructured the way content is organized throughout the site. We also. performed Search Engine Optimization and incorporated a Burbank Master Calendar that places local events in one convenient location—something no other website in Burbank has.
“After taking our former site, BurbankNBeyond, as far as we could, we wanted a name change and a new identity that would connect us more strongly to Burbank. After coming up with the myBurbank.com name, the challenge was to develop a website that was professional, yet had a hometown feel that Burbank people would embrace. That is why we turned to Counterintuity.
After meeting with Lee and Amy, we were convinced that they not only had our best interests at heart, but were as excited about the project as we were. We relied on their expertise for all aspects and they delivered. They are well connected in the community and understood our needs. Not only was the new website design striking and extremely functional, but they also helped us with other aspects of our business, including branding and promotion. Once the site was live and functional, they were still there with constant support to make sure everything was right. If you are serious about what you want and need to stand out from the rest, Counterintuity is really your only choice and will deliver you long term success.”
- Craig Sherwood
President, Chief Editor
The Client: Dance Camera West is the only organization of its kind on the West Coast that promotes and presents dance media, bringing hundreds of provocative and exciting dance films to Los Angeles from around the globe as part of its annual dance film festival. The non-profit partners with some of the most prominent venues and organizations throughout greater Los Angeles, including the Getty Center, REDCAT at the Walt Disney Concert Hall, the Directors Guild of America, the Hammer Museum, and many others.
The Task: DCW needed a fresh brochure that would showcase the extensive and unique work that they do, while also serving as a marketing tool for their fundraising efforts.
Our Work: Counterintuity performed copywriting, concept development and print design.
“For 9 years Counterintuity has created incredible designs for Dance Camera West’s website, donor pieces, fundraising materials and promotions for our annual dance media film festival. Counterintuity’s strong visual sense has been instrumental in developing our branding and creating images that keep our audiences wanting more.”
- Tonia Barber
Executive Director, Dance Camera West
Is your website hard to update, clunky, and static? It’s time to make the switch to a Content Management System and reap all the associated benefits. Here’s why we recommend WordPress to most of our clients:
1. SEO Friendliness
Search engines favor WordPress sites. This means that with WordPress, your site is inherently Search Engine Optimization-friendly — making it easier for prospective customers to find you.
Update your website yourself, or give permission to multiple users in real time with full control. Make the changes you want, when you want, with no coding knowledge necessary!
With all of the plugins, themes and features that WordPress offers, it’s simple to update the look, functionality and size of your website according to your needs.
4. Access Anywhere
Since WordPress is web-based, you can update from anywhere! Edit your website from any computer, smartphone or tablet.
5. Blog inclusion
Forget having to install a blog manually or manage one externally from your websiteâ€”with WordPress, you already have a blog built-in. Simplify your life and blog in the same place you update the rest of your site.
The Client: USC’s Master of Liberal Studies program is designed for people who wish to explore a wide range of interdisciplinary studies and pursue their intellectual passion for lifelong learning while earning a graduate degree. The program also helps lifelong learners sharpen their ability to think, research, and express themselves critically.
The Task: The client wanted to build awareness about the program while encouraging enrollment through focused and local search engine optimization and pay-per-click campaigns.
Our Work: Counterintuity designed and developed new pay-per-click campaigns and corresponding landing pages, and performed search engine optimization including copywriting.
Results Achieved: Our results-oriented PPC campaign management and the search engine optimization strategy we put in place have already begun to bear fruit. Here’s what our client had to say:
“Counterintuity recently established an SEO/PPC campaign for our Master of Liberal Studies Program within our budget, and already we are starting to see results. I’ve worked with Counterintuity on a number of projects, and each time, the team delivers beyond expectations.”
- Susan H. Kamei
Associate Dean, Advanced and Professional Programs
USC Master of Liberal Studies
The Client: Ideal Pet Products has been the leader of high-quality, innovative pet door design and manufacturing since 1979. The company is dedicated to producing energy-saving products that fit any family’s needs and budget, while giving furry loved ones the freedom they deserve.
The Task: The client wanted to upgrade their online presence with a fresh-looking website, as well as take advantage of new social media platforms to reach out to new and existing customers.
Our Work: Counterintuity designed and developed a new website with mobile optimization and search engine optimization, and performed copywriting and social media customization.
Results Achieved: The client was delighted to share their new website and revamped social media platforms with their customers and the general public. See what they had to say:
“Our existing website was getting pretty tired and tough to navigate so we turned to the team at Counterintuity for a fresh, new approach…and did they deliver! Our demo and installation videos are easy to find with one click and our product line is organized to browse with the ‘greatest of ease.’
“They’re also in the process of creating a new product search app for us that will make choosing the right pet door even easier for our customers. Great job from a very talented group.”
- Rene Gonzalez, Vice President of Operations
Ideal Pet Products
In case you missed this Hot Tip in our newsletter last week….Google is kicking off a “spread the love” AdWords promotion and we’ve got a limited number of promo codes available for our clients! Any new AdWords client who spends $25 will get an additional $100 worth of advertising. Interested in learning more? Send us an email and hurry—time is limited!
Offer only available until February 28.