Nurturing a Successful Brand/Consumer Relationship

April 23, 2015, posted by Chelsea Bishop

Nurturing a Successful Brand/Consumer RelationshipIt can be said that courting a consumer is a lot like dating a real live person. But even if that’s not your strong suit in everyday life, you can still successfully craft a relationship with your potential customers. Here, a couple tips:

  • Don’t try too hard. Ease into things. Take your time. If you’re overly pushy, your consumer might mistake your persistence for desperation and lose interest. Remember, as with a new relationship, moving too fast can simply screw things up.
  • Make them feel special. Your love interest needs to feel important – you don’t treat them the way you treat everyone else. 78% of consumers believe that organizations providing custom content are interested in building a relationship with them. [Source]
  • Just be yourself. Once you’ve established a base relationship, open up a little. Let your consumer see the real you. You’re not like those other guys.
  • Don’t get too comfortable. Don’t think that just because your consumer is loyal, they don’t need you to try anymore. Don’t forget the romance – they still want to be wooed every now and then.

Still struggling? Let us change your approach – consider us your branding coach.

Image by Nickay3111 is licensed under CC BY 2.0.

Instagram Carousel Ads

April 16, 2015, posted by Chelsea Bishop

Instagram Carousel Ads

The concept behind Instagram Carousel ads is simple: swipe left to learn more. This new feature allows brands to add a bit more depth to their ads by including up to four photographs for Instagram users to scroll through. Some famous names that have already hopped on the Carousel: Banana Republic, Tiffany & Co., and Samsung.

Clearly, this feature is appealing to businesses. But will users feel the same way? That all depends on how it’s used. And if you ask us, the best tactic is to tell a story.

Carousel gives you the opportunity to not only showcase your product, but to illustrate its value by taking it on an adventure. Say you’re selling Ray Bans – don’t limit yourself to a single photo of lonely, lifeless sunglasses. Put them on a pretty face and follow them through a day at the boardwalk, a splash in the ocean and a sunset on the beach. Now that’s worth selling (and buying).

This applies not only to Carousel, but to marketing in general. Consumers want to be able to invest in something, and a story makes them feel a connection to that investment.

Not sure how to connect with your customers? Let us help!

Image by Mark Hillary is licensed under CC BY 2.0.

Struggle of the Seasoned Marketer

April 9, 2015, posted by Chelsea Bishop

Struggle of the Seasoned MarketerToday’s fast-paced, technologically advanced world can make even the savviest 25-year-old feel inadequate. So what if you’re about twice that age and feeling about half as savvy? Fear not! There’s no need to let your birthday get the best of you. A couple tips for succeeding as a seasoned marketer in a youth-driven market:

  • Ask for help! Whether it’s requesting your teenaged daughter help you with your Instagram profile (she’ll roll her eyes, but will likely oblige) or observing how the new intern does it, you can learn a lot from the younger people around you who have come of age in this crazy-connected world.
  • Get involved. That new app everyone has been talking about? Try it out! Most are free or cheap and very user-friendly. The more time you spend with technology, the less intimidating it will become.
  • Don’t be discouraged. Remember that everyone is exploring a new technological frontier every day, and half the time they’re just as lost as you are.

If the struggle is all too much, we do like to think of ourselves as experts on the digital world: shoot us an email and let us give you a hand.

Image by Blake Patterson is licensed under CC BY 2.0.

4 Weeks Until Google Penalizes Your Site

April 2, 2015, posted by Chelsea Bishop

Author: Amy Kramer

4 Weeks Until Google Penalizes Your Site

Google is changing how it does things.
And if your site isn’t mobile-friendly, your search engine rankings will drop.
You didn’t do anything wrong, you just need to get with the times, or Google will stop referring your customers to your site.

GOOD NEWS: Google has a free tool to test the mobile-friendliness of your site! Go test your site. I’ll wait.


If it says:
4 Weeks Until Google Penalizes Your Site
…then congratulations! You can stop reading now and go have a cookie knowing that you are good shape. Hell, have two.

If it says:
4 Weeks Until Google Penalizes Your Site

…then you need to change things. Quickly.
We can help.

If your site is on WordPress, there’s a fast, inexpensive solution to fix this for you. We can set up and design a mobile plugin to make your site mobile-friendly. Other content management systems have this option too.

Ideally, your site should be responsive. That means your site layout automatically adjusts for the screen it’s being viewed on, be it mobile, tablet or desktop. This works best with a full site redesign. And if your site is at least 4 years old, it’s time for a new site. There are a number of other factors in Google’s ranking algorithm that are not benefiting your old site.

Mobile is here and growing. You need to take advantage of the mobile opportunity and not lose your valuable Google ranking.

We’ll analyze your site and let you know what’s your best, most cost-effective option.

Effective Email Marketing

March 26, 2015, posted by Chelsea Bishop

Effective Email Marketing

Some say email marketing is going out of style. Consumers are already inundated with online ads and marketing ploys in their day-to-day lives; who’s going to take the time to open yet another annoying marketing email?

Well, lots of people.

It all depends on your approach. A marketing email is only annoying if you let it be. Here’s what to focus on if you want to get the best response from your readers (and potential customers!):

  • Subject line. This might seem like a small detail, but it can make the difference between someone opening an email and sending it straight to Junk. Keep subjects short and fully stocked with powerful words.
  • Write to a person, not a mailing list. Your reader is a human being – treat them as such and remind them that you’re one, too. Make them feel like you’re writing to them as a friend, not a target or potential sale.
  • Reward. Offer your reader something for taking the time to be your reader. Whether it be sage advice or a simple pat on the back for staying awake at work, brighten their day. A little sunshine never hurt anyone.

Still need some help? Send us an email!

Image by Sean MacEntee is licensed under CC BY 2.0.

It’s Not You, It’s Facebook

March 19, 2015, posted by Chelsea Bishop

It's Not You, It's FacebookIf your business’s Facebook page recently experienced a dip in likes, don’t let it get you down. It’s not something you said! On March 5th, Facebook began removing likes from inactive accounts and that means your numbers may be lower – for now. Facebook’s goal is to make likes more meaningful by verifying that data on Facebook is up-to-date. Now, you’ll know that the people who have liked your company actually like your company. And that, my friends, is a good thing. Here’s why:

  • More insight into your audience. You use your Facebook page to gauge the interests of your potential customers and how they react to your products, posts and plans. Now, you’ll know that this audience is genuinely interested in what you bring to the table and won’t be wasting time gathering details from dead accounts.
  • Targeted audience growth. This narrowed pool of likers will also make it easier for you to broaden your targeted audience based on the one you already have through tools like Facebook’s Lookalike Audience.
  • More consistent information. Facebook already filters out comments made by deactivated accounts from business page posts, so removing said accounts’ likes from business pages will ensure accurate, congruous data.

The good news is, if a deactivated account is reactivated it will be re-added to a page’s likers. But if you’re still a little wounded by the sudden drop in likes, we’ll gladly come to your aid – with a shoulder to cry on and a whole lot of social media knowledge.

Photo from Wikimedia Commons is licensed under CC BY-SA 3.0.

Seal It with a Smiley Face

March 13, 2015, posted by Chelsea Bishop

Seal It with a Smiley FaceThe smiley face: bet you’ve never given this little guy much thought. So you may be surprised to hear that a recent study by the University of Cambridge Computer Laboratory showed that a simple smiley face has the power to positively influence your social media presence and alter a reader’s perception of you. Here’s why you might want to give the emoticon a space in your daily discourse:

  • Scientists have determined that looking at a smiley face activates the same parts of our brain as looking at an actual smiling face. It’s easy way to add a human element to your email. Interestingly, this only occurs when the colon is put first; parentheses first doesn’t have the same effect.
  • Emoticons suggest a friendlier, more competent person is behind them. Not only can emoticons increase the likelihood that your reader will like you, but they can help the reader more easily remember what you’ve said.
  • There is a strong link between emoticon use and user influence on social media. The more powerful the user, the more likely they are to use emoticons in their online communications.

Are emoticons okay to use in your work emails? That’s a judgment call. But research shows that the writer’s credibility isn’t affected by the use of emoticons. So if something makes you smile, don’t be afraid to show it!

Image by PublicDomainPictures is licensed under CC0 1.0 Universal.

Make Your Mark on Social Media

February 24, 2015, posted by Chelsea Bishop

Make Your Mark on Social Media

Social media has taken over the world. We can all agree that sometimes its ubiquity can border on obnoxious. Everything’s being recorded or photographed, your grandparents are on Facebook, and the term “selfie” is in the dictionary. But even if you’re not updating your Instagram every five minutes, you can still find a way to make social media work for your company. Here’s why exploring this method of marketing might benefit your business:

  • Brand awareness (for free). Social media is one of the few avenues through which you can influence a large audience without spending a cent. You can familiarize your fans with your name, logo, and mission all just by creating and maintaining a profile on Twitter.
  • Easy access. You can reach your audience instantly. That next brilliant idea or marketing tactic can be tested out immediately, and you’ll know nearly as quickly if it will garner the desired reaction.
  • Choice of audience. If you’re willing to pay for it, many social platforms make it easy to target your advertising, ensuring that you’ll reach the demographic you want to. On the flip side, you can be pretty sure that people who bother following your company want to see the content you post.
  • Freedom of content. Something like a Facebook profile gives you the opportunity to show your customers that your company isn’t all business all the time. You guys like YouTube videos of cats, too! So go ahead, share one on your Facebook wall every now and then and let your fans relate to you.

And remember: should you prefer to keep your personal distance from social media upkeep altogether, just pass it off to the pros. We’re here for you.

Image by Jason Howie is licensed under CC BY 2.0.

Discover: Snapchat

February 17, 2015, posted by Chelsea Bishop

Discover: SnapchatLike many other apps, Snapchat started off as a fad. The entire purpose of Snapchat is to provide something temporary: a photograph, a video, a message that’s there one second and then gone forever. But considering the air of impermanence permeating both its foundation and its industry, Snapchat has done a pretty good job of maintaining its value. A few weeks ago, Snapchat launched Discover, a new media hub feature with the potential to turn the app into a marketing destination. Here, we examine just a few of the ways Snapchat is brilliantly positioned for success with its new addition.

  • Advertising. Brands have been using Snapchat in some capacity for a while now, but Discover could make Snapchat a vital part of the advertising industry. Discover allows users to watch media content (refreshed every 24 hours) from partners such as ESPN, BMW and CNN.
  • Appropriate timing. Snapchat is the perfect offering for this age of short attention spans. The app practically demands engagement by requiring that users press and hold on their content to view it. But what it doesn’t do is force content down its users throats; people get to choose what they view on Discover. It allows impatient users to see the ads they want in the way they want to see them; i.e., quickly and painlessly.
  • Audience. With around 100 million active monthly users, Snapchat offers brands an appealing channel through which elusive young millennials can be reached effectively.

What’s interesting is that, as opposed to its platform, Discover’s content is not based on social media. Its content is curated by industry experts. Snapchat already has the manpower and the capital to back Discover; now, it’s only a matter of whether the feature’s traditional method will appeal to Snapchat’s very modern demographic. But as long as the app continues to evolve as it has, something tells us that Snapchat will do just fine.

To discover how to keep your company relevant, contact us today!

Image by Maurizio Pesce is licensed under CC BY 2.0.

Copy Worth Writing

February 10, 2015, posted by Chelsea Bishop

Copy Worth Writing
Copywriting is tricky. There’s a fine line between persuasive and pushy, and striking that delicate balance can be challenging for even the most seasoned wordsmith. Not to mention, there are those fussy technical details that the modern copywriter has to address. Here are a few things to keep in mind during your journey to first-class copy.

  • Tell a story. Treat your readers as if you’re engaging them in conversation. Don’t be afraid to have a voice, an opinion, maybe even a sense of humor. Of course, keep in mind that the appropriate amount of each is dependent on the product you’re representing.
  • Integrate your copy with the web design. Many of our clients don’t realize how important it is for the content on their website to mesh with their image. When writing copy, remember that it needs to reflect the tone of the site. For instance, the aforementioned humor and/or opinion might be much more appreciated on a Buzzfeed sister site than by the curators of an esteemed law firm’s website.
  • SEO before you go-go. Don’t underestimate the importance of SEO keyphrases, but don’t let them drown your copy. Density isn’t as vital as it once was, and nobody likes to read an article with abundant, obvious keywords. Make sure to choose proper keywords and handle them delicately. Also, try to avoid terrible jokes like the one that started this paragraph.
  • Elicit a response. The point of copywriting is to inspire action. By the time they’re done reading, your audience should know what you want from them and they should actually want to do it.

Finally, put yourself in the shoes of your reader. If the copy speaks to you, you’re off to a good start. Best of luck! And if you need an extra nudge in the right direction, we’re right here.

Image by Adikos is licensed under CC BY 2.0.

previous posts

Digital marketers who get you ready for now.