Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
5 proven tactics to grow your nonprofitâs influence on social media
Your mission is important, and you want to let people know about it. Whether youâre placing foster children in good homes or helping people afford their first house, your worthy…
The 7 Habits of Highly Effective Social Media Managers
Hello? Is anybody out there? Sometimes, social media can feel like shouting into the void. If your efforts haven’t been getting the response you hoped for, it might be time…
This is how you build stronger connections with donors
FREQUENTLY ASKED QUESTIONS â How can I build stronger relationships with donors? Looking to deepen your connections with supporters? Focus on regular, authentic, and personalized communication. Emotionally connecting with donors…
3 ways to maximize your marketing on a tight budget
FREQUENTLY ASKED QUESTIONS â How can I execute digital marketing on a tight budget? Wondering how to make your marketing dollars stretch further? By developing a clear strategic roadmap aligned…
A new website is just the beginning!
We all know the pivotal role your website plays in your digital marketing strategy. Itâs home base from which you can seamlessly integrate other marketing efforts to enhance visibility, engage…
đđ»Struggling to keep up with the latest digital trends?
Feeling overwhelmed by the fast-paced digital landscape? Continuous monitoring and adaptation in your marketing strategy are crucial.
đŁ Hereâs how to stand out in a crowded digital space
Want to make your nonprofit’s message pop online? Creativity is essential for increasing visibility and impact. Success comes down to these three things (and all top brands do them).
Visibility unlocked: How small nonprofits can make a big splash
Your success hinges not just on what you do, but on how visible and connected you are.
Boost your cause with Google Grants and Google Ads: the how-to guide
By combining Google Grants with paid Google Ads, you can unlock new levels of engagement and donations.
Finding the right social media tools for your nonprofit
If youâre running a nonprofit, itâs essential to connect via social, but youâve got a lot on your plate. Sprout does a good job here of helping you make…
Prep for December giving now: Why waiting is not an option
Strategies to maximize year-end giving. Plus, long-term donor engagement secrets to keep your supporters close.
4 ways to build trust in your organization
Trust is an essential part of all relationships, whether it be family relationships, friendships, or coworkers. Any relationship simply will not function properly if there is not some level of…
For nonprofits, paid search is no longer optional
Welcome to Counterintelligence, our biweekly news wrap-up offering quick takes on key news you need to know about marketing, management, and strategy.
Elevate your organization with these game-changing marketing strategy insights
If youâre running a nonprofit or public agency, youâre already planning for next year. You have your goals, budget, and possibly even a plan of action. But what about your…
Let’s Talk About SEO
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
The Seventh Deadly Sin of Marketing: Inflexibility
On an individual level we can be, well, inflexible. Reluctant to change. Having mastered how things already work, we like them to keep working that way. Itâs comfortable that way…
Which social media platform is right for your organization?
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
AI Canât Write
AI is a useful tool in the writing process but it will never replace a humanâs voice.
The Sixth Deadly Sin of Marketing: Waste
Why is waste such a menace? Because âto wasteâ means to expend some resource â your money or, worse, your time â and to get little or nothing in return…
The Fifth Deadly Sin of Marketing: Ineffectiveness
If youâre shoveling money out the window by running campaigns and ads that donât generate results, Obviousman says you should stop.
The Fourth Deadly Sin of Marketing: Impotence
Nobody wants to admit it, but at some point or other, it happens to most of us: putting out marketing that doesnât achieve liftoff.