was successfully added to your cart.

Client Feature: VEDC wins award of distinction for annual report brochure

Client Feature: VEDC wins award of distinction for annual report brochure

Client Feature: VEDC wins award of distinction for annual report brochure

Annual reports are sometimes dismissed as something you only look at if you have to. Does it have to be this way? Not when Counterintuity’s on your team! For us (and VEDC), an annual report means another Communicator Award – specifically, an Award of Distinction for an Annual Report in the Non-Profit category.

Our goal with this project was to graphically convey the client’s mission: to provide funding solutions for small business owners. We focused on the people VEDC helps by spotlighting them and their businesses in the report, adding a human element to which readers could relate.

In terms of design, VEDC didn’t want to come across as a traditional financial institution. They market to all types of businesses and hoped to express that versatility with a more urban, hipster vibe. Through our use of vibrant colors, we achieved the modern look they envisioned.

“Working with Counterintuity on this project was a pleasure,” stated Lisa Winkle, VEDC Director of Marketing & Communications. “Their attention to detail, creative design and original concept made the annual report experience seem effortless. I look forward to working with them on many more.”

Leave a Reply