We all use Google for a lot of things – searching, emailing, navigating, tracking Santa (hey, it’s that time of year again!) – but did you know you can use Google Maps to improve your marketing efforts, too? Many small businesses overlook this crucial step in the marketing process – here’s how to not be one of them!
- Claim your listing. Use Google My Business if you want a nifty little information box to pop up when someone…you guessed it…Googles your business. This is easy to do, and your potential customers will appreciate having your hours, website and contact information all in one place.
- Double-check your address. When listing your business’s address, make sure it’s USPS-approved (as in, there are no typos and you’ve listed your correct zip code). You want to make sure you’re sending people in the right direction!
- Verify! This can take a couple weeks, but it’s worth it. Once you start the verification process, Google will send you a postcard with a PIN number. For detailed instructions, click here.
And just so you know – this is one of Counterintuity’s areas of expertise. If you need help being found, you’ve found the right company!