In today’s digital age, the sheer abundance of social media platforms is mind-boggling. So how do you know what’s right for you and your business? Here, we break down the primary purposes and benefits of five of the most popular platforms.
Facebook
The almighty, unavoidable Facebook is a great place to get friends and family involved. In general, Facebook users are searching for personal connections, hoping to hear updates from their friends and see photos. Take the opportunity to engage your customers and get them involved in office happenings and contests.
Twitter
Twitter moves fast, making it the perfect environment to share breaking news and updates about your company and the world around you. Twitter is also great for pinpointing and quickly addressing customer concerns and complaints.
Instagram
Posting on Instagram is the perfect way to make a visual impression! Photograph office shenanigans and invite followers to share photos of themselves using your products or benefiting from your services.
Pinterest
This fast-growing platform offers a fun way to exhibit your style. Make a board for company culture, for your company vision, even for your office space. Pinterest also recently started experimenting with ads and promoted pins, making it possible for you to show off for the right audience.
LinkedIn
LinkedIn is great for recruiting new employees and networking. You can also use this platform to promote your blog, share and request recommendations, and start groups.
Happy socializing, everyone! Have a favorite platform we didn’t mention here? Let us know!
Image by Amit Agarwal is licensed under CC BY 2.0.