Just because an idea is different, that doesn’t make it good

My experience of people first thing in the morning is this:  They do not want to be messed with. They want their coffee, they want to get to where they’re going as quickly as possible, and frequently, they want their Egg McMuffin. Unfortunately, McDonald’s lame “Pay With Lovin’ ” campaign (more like a social experiment), […]

Just because an idea is different, that doesn’t make it good Read More »