Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession
“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation]. […]
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