September 11, 2018

Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute successful initiatives. Without a positioning statement, marketing budget, and clearly identified goals, your marketing doesn’t have a starting point, and therefore, can’t start (at least, not on the best possible footing). On the other hand, […]

Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute sales-driving initiatives. Without a positioning statement, marketing budget, and clearly identified goals, your marketing doesn’t have a starting point, and therefore, can’t start (at least, not on the best possible footing). On the other hand,