“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
With digital marketing, it seems like there’s always a new technology or compliance issue to think about. And while most of those are marketing gimmicks, the following three, as Joe Biden would say, are a big f*@#!#& deal.
In all seriousness, it’s critical that you address the following compliance and technology issues now to avoid lawsuits, financial penalties, and significant performance hits to your website.
ADA Compliance
The same way that buildings must have wheelchair access and ATMs have braille on their buttons, your website needs to be fully accessible and fully functional to anyone and everyone who may visit. And if you don’t, you risk serious financial penalties. More…
CCPA/GDPR User Data Privacy
Consumers are more aware of where their information goes online, and they expect you to safeguard it. The GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) require organizations to implement new policies regarding data collection practices and compliance with privacy laws. More…
Google Analytics 4
When Google Analytics 4 takes over in 2023, website owners running the old version of Google Analytics will stop receiving site data. Take it from Google: “The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.” Not sure if you’re still running the old version? We can check.
Digital marketing regulations and technologies will continue to evolve, and it’s essential to stay on top of them. But you don’t have to do it alone.
Jeff