Here’s the deal. Most web traffic today comes from search engines.
You’ve probably heard the phrase “content is king” by now. That’s certainly true if you want your site to sit at the top of the Google, Bing, and Yahoo! results page.
So, how can you get there? The most important way is high-quality content that demonstrates Expertise, Authoritativeness, and Trustworthiness (E-A-T). Essentially, if your content isn’t helpful, authoritative, trustworthy, and updated regularly… you probably don’t want it on your site.
Before you write anything, take a step back and imagine that your content is a living entity. It’s constantly changing, growing, and improving — like you. Like all living things, content has a lifespan. So, make sure you keep your message clear, consistent, and current.
Next, you must prove you have expertise and trustworthiness. And it starts with your website. Gone are the days of content mills dominating the search engine. With Google, the more E-A-T you provide, the more it will reward you with higher visibility in search results. By creating a dedicated page of your organization and detailing your expertise, you’re telling users that you can be trusted and are credible.
To sum up, the content you provide should be:
- helpful and relatable,
- authoritative and trustworthy,
- current and consistent in everything.
With so much online, it can be hard to stand out — and to stand atop search results. We can help.