Seems like every day there is a new article touting the importance of Search Engine Optimization and why you should be participating, but are you getting left behind? Don’t let the technical jargon that comes with SEO spook you out of investing in this proven method. Here are six ways that your business can benefit from SEO, and a little bit about how it all works.
SEO: What is it?
SEO is short for search engine optimization. This is the process of making your website friendlier for search engines and rank you highly for keywords that people are searching for on the web when looking for someone like you.
How can I benefit?
1. Greater Visibility
If a tree falls in the forest, you know the saying. If you are on the web but no one can find you, do you exist? SEO is the solution—simple as that.
2. Targeted traffic
You can optimize your site for local search or cast a wider net and go broad. Either way, you are attracting visitors who are searching for what you or your competitors offer. When you invest in SEO, you reap the benefits of targeted traffic.
3. Increased Site Traffic
The more keywords you’re highly ranked for and incorporate into your site, the more traffic you’ll get. Use keywords naturally and don’t go overboard—it could actually lower your ranking.
4. Flexibility
Do you have a new product? Add new keywords to your SEO mix and test what works for you. You’re in control of what you feature on your site, and SEO can be adapted to fit the changing needs of your business.
5. Cost effectiveness
Why pay for clicks if you can get them organically? Once your site is optimized, the organic visits you’ll get are driven by your search engine rankings. SEO is cost-effective and measurable!
6. Higher Return On Investment
Once your site is optimized for specific keywords, you’re driving qualified traffic: visitors who are specifically seeking websites with content such as yours. This traffic generates new leads for your business.
Want to learn more about how to make SEO work for you? Email us.