Recently, Pedialyte shifted their target market from kids to their parents. Why? Because it turns out their product, as well as being a cure-all for sick little ones, is also often used by adults with hangovers. In fact, adult usage has increased by 57 percent since 2012 [Neilsen].
So, equipped with that information and a new #seethelyte campaign, they successfully remarketed their product to not only a very different market, but for a very different purpose.
In this lies a great lesson. If your marketing strategy is tired or your product needs a refresh, it isn’t time to give up – it’s time to reinvent. Sometimes even the best of us get stuck in a rut. It’s never too late to change your strategy and try something new. We happen to be experts in fresh marketing – contact us today!