Color is a major factor in design. The color decision-making for your branding, products or website is very important. Choosing the wrong color can mislead the buyer or reader. Every color has a meaning, symbolism and psychology behind it. Counterintuity’s logo uses two expressive colors: blue and orange.
Meaning of the color BLUE:
The color blue is the most favored color. It means strong, important and intelligent. It is seen in our everyday lives, in the sky and the ocean. This is why researchers have found that people are more productive in blue rooms. Seeing the color blue actually causes the body to give off chemicals of calming and direct.
Meaning of the color ORANGE:
Orange is the combination of red and yellow. Red gives off energy while yellow represents happiness. Together creating orange symbolizing enlightenment, energy and warmth. Seeing the color orange draws the viewer’s attention (i.e. traffic signs). The color orange is always in-style and is associated with new creations.
As you can see, colors have a lot of meaning and can really impact. Counterintuity’s colors are counterintuitive. One represents calm while the other is nothing even remotely calm. So these two colors define the Counterintuity team: we are creative, exciting, trustworthy and we think and work from both extremes.