was successfully added to your cart.

Adblock on Lock

Adblock

Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad.

In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused no small problem for advertisers.

  • The world’s most popular ad blocking application, Adblock Plus, has been downloaded over 500 million times.
  • The number of active daily users has gone up from 21 million in 2010 to 181 million in 2015.
  • Ad blocking allegedly cost the ad industry $22 billion in 2015 alone, and consulting firm Ovum predicts that by 2020 it’ll have accounted for another $35 billion in losses.

Even as marketing professionals, we get it. A lot of online ads are just plain annoying – and as long as that’s true, ad blocking isn’t going anywhere.

Our recommendation? Rise above the standard fare and show consumers that not all ads are bad.

  • Opt out of auto-play. There’s nothing worse than visiting a site only to be bombarded by a strange voice shouting about floor cleaner. Rather than engage in a frantic search for the source of interruption, many will leave the site altogether; and that’s no good for anyone.
  • Keep it simple. If people don’t want to see ads, they certainly don’t want to work for ads. Make sure your content is clear, engaging and accessible.
  • Avoid gimmicky graphics. No one’s going to click on that flashing “50% OFF” ad (at least, not on purpose). You might think the theatrics will help you stand out from the crowd, and they will – but not in a good way! A classy, well-designed image has a better shot at catching eyes.

What would make you stop using an ad blocker? Leave a comment and let us know!

Image by Fabián Alexis is licensed under CC BY-SA 3.0.

2 Comments

  • Gaye says:

    Skype has established its internet-based client beta to the
    entire world, soon after establishing it generally within the U.S.
    and You.K. previously this month. Skype for Web also now works with Chromebook
    and Linux for immediate online messaging communication (no video
    and voice but, these call for a plug-in installment).

    The expansion of the beta adds support for a longer
    list of different languages to assist strengthen that international usability

  • When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Thank you!

Leave a Reply