Facebook won’t stop at Facebook; they’ve got some big plans for 2015 and have already taken steps toward their future goals by investing in some unexpected companies this past year.
- Facebook surprised many by dropping $2 billion on Oculus Rift, a company that makes virtual reality headsets. While Facebook admits the benefits of this acquisition are not immediate, they predict that in time consumers will have a desire for the service Oculus provides. Acquiring Oculus also upped Facebook’s credibility among its peers in the developer community.
- Even more unusual is the fact that Facebook acquired U.K.-based aerospace company Ascenta for $20 million. As a part of its Connectivity Lab project, Facebook hopes to use drones to provide wireless Internet access to the two thirds of the world without it.
- In addition to these less conventional acquisitions, Facebook has snapped back from Snapchat’s snub by purchasing messaging app WhatsApp for $16 billion and launching a company called Slingshot, meant to serve the same purpose as Snapchat. While its efforts in the field of ephemeral messaging have yet to reach the same success level as Snapchat, it’s unlikely that Facebook will easily relinquish that share of the market to its competitor.
As a company, Facebook realizes how important it is to stay relevant no matter what the landscape. As well as meeting their clients’ needs today, they’re anticipating their prospective needs. Ask yourself: what do your clients expect from you? Better yet, how can you exceed those expectations?
Here at Counterintuity, we pride ourselves on staying at the forefront of Facebook technology and keeping our clients informed on the latest trends so that they’re best equipped for success.
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