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Caring for Customers in 2016

Some say the customer is always right. We say the customer is always important – and if 2016 is going to show us anything, it’ll be a shift toward an even more customer-centric marketing world. Here’s how…

  • Apps. We’re all aware that there’s an app for pretty much everything – there’s even an app for tracking your apps – and the great thing is, many of them are free. As a marketer, be sure to take advantage of apps that can help you manage your business and improve your customer’s experience.
  • Social media. A quick peek at your customers’ social media activity can provide great insight into what will hold their interest. From their location to their job title, a great deal of useful information is often available even on a public profile.
  • Interaction. Today’s consumers are used to a high level of personalization, and one might argue that privacy concerns have them hoping for less, not more – but that doesn’t mean they want boring, static content, either. 2016 will see many marketers venturing into games, calculators and other interactive content to increase engagement.

Need help keeping up with your customers? Let Counterintuity come to the rescue! Contact us today.

Image by Dariusz Sankowski is licensed under CC0 Public Domain.

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