We’ve been the marketing and design firm for Pasadena Symphony and Pops (POPS) for six years.
Throughout that time, our number one goal has been to communicate the symphony experience to the audience – through print and digital – and we believe the achievement of that goal is evident in our Award of Distinction for an Integrated Campaign – Business to Consumer.
Beethoven’s “Emperor” concerto is powerful, and we wanted our project to entice audiences with the same emotions evoked by the POPS orchestra. Our designer, Jin, juxtaposed stronger fonts with warm colors and photo filters to conjure the luxurious, compelling concert experience.
It worked: all the shows were sold out, and we won this great award to boot.