Client Spotlight: USC Master of Liberal Studies


The Client: USC’s Master of Liberal Studies program is designed for people who wish to explore a wide range of interdisciplinary studies and pursue their intellectual passion for lifelong learning while earning a graduate degree. The program also helps lifelong learners sharpen their ability to think, research, and express themselves critically.

The Task: The client wanted to build awareness about the program while encouraging enrollment through focused and local search engine optimization and pay-per-click campaigns.

Our Work: Counterintuity designed and developed new pay-per-click campaigns and corresponding landing pages, and performed search engine optimization including copywriting.

Results Achieved: Our results-oriented PPC campaign management and the search engine optimization strategy we put in place have already begun to bear fruit. Here’s what our client had to say:

“Counterintuity recently established an SEO/PPC campaign for our Master of Liberal Studies Program within our budget, and already we are starting to see results. I’ve worked with Counterintuity on a number of projects, and each time, the team delivers beyond expectations.”

– Susan H. Kamei
Associate Dean, Advanced and Professional Programs
USC Master of Liberal Studies

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