You know your audience, but does your audience know you?
We have some shocking information:
“Nearly half of all small business owners do not have a website.” [Clutch]
Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.]
That’s bad news for them. But you’re in luck – because you’re reading this blog. Which means you likely are in the market for an exceptional website. That puts you light-years ahead of the competition.
If you don't have a website, you aren't giving your audience a chance to know you.
A website is the equivalent of buying a new outfit and revamping your portfolio for a prospect meeting: It’s your chance to make a fantastic first impression. As in life, appearance counts for a lot – 75% of users admit to judging a company’s credibility based on their site design [Stanford] – but that doesn’t mean you can slack on substance. Design draws people in, but quality content keeps them.
Remember: A website is a handy marketing tool for you, too. Tracking activity and buying behavior via Google Analytics makes it easy for you to create the content people are looking for. Which is crucial, considering 96 percent of visitors don’t come to your site prepared to buy. [Hubspot]
Obviously, you want to create an awesome online experience that will turn your prospective customer into a loyal one. Your first step? Answering these three simple questions about your website:
- Does it clarify what you do?
- Is your contact information clearly displayed?
- Does it positively and attractively represent your business?
If your answer to any of the above is “No” or (gasp!) you have no website – it’s time to get started. Your website is the one online destination over which you have complete control – don’t neglect it!