Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you be sure an agency will give you what you need? How do you even know what you need? Unfortunately, a lot of first-timers make the same mistakes when seeking out a marketing firm. Here are a few big ones and how to avoid them:
- Unclear expectations. The biggest mistake you can make is approaching a marketing company before establishing your goals. If you don’t know what you want, even the best marketer can’t give it to you. Before meeting with an agency, ask yourself what you’re hoping to gain from enlisting their services.
- Opposite objectives. They’re pushing for print; you want to go digital. They specialize in sports marketing; you’re a law firm. Bottom line: you’re incompatible. There’s an appropriate marketing match out there for everyone, but you won’t find it if you put your company in the hands of an agency that doesn’t understand it.
- Pretending size doesn’t matter. Generally, you want to deal with a company that deals with companies like yours. If you’re a small company, you can bet your business will be a low priority for a big marketing agency. Choose an agency experienced with clients of your class.
- Lack of communication. You’ve done your research, established your goals, and found an agency that seems to match your criteria. All done, right? Nope. Once you’ve settled on an agency, that relationship needs regular attention. Keep the lines of communication open and make sure you find an agency that will do the same.
Lucky for you, Counterintuity can make your hunt a lot easier. As a full-service digital marketing firm, we’re a one-stop shop for all your web design, copywriting, SEO/SEM, strategy, and PR needs. Contact us today for a free consultation!
Image by Umberto Salvagnin is licensed under CC BY 2.0.