If the adage “a picture is worth a thousand words” is true, then it’s imperative to incorporate good design as an essential communication tool for your organization. Your website, social media, digital, and print design convey how your audience reacts, feels, and responds. It’s crucial that you send the right message.
“The alternative to good design is always bad design. There is no such thing as no design.”
— Adam Judge, author of The Little Black Book of Design
Let’s face it. In modern America, we are inundated with content every second of every day. Our attention is being pulled in every direction. In fact, a recent study found that the average human attention span has fallen from 12 seconds in the year 2000 to 8 seconds today. So how do you grab attention while getting your point across to your visitors effectively and immediately? With good design. That’s how!
So, what does good design do?
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- Good design creates meaningful first impressions.
- Good design differentiates you from your competitors.
- Good design presents you as an authority in your field.
- Good design communicates ideas in ways that words can’t.
- Good design makes an organization understandable in simple terms.
Let’s look at some examples.This website (http://www2.pnwx.com) is a prime example of messaging confusion. My first thoughts are: Who is this? What do they do? What do they want me to do while I’m here on the site? The content is chaotic and the color scheme makes this website hard to read. The typography looks dated, and all of the information is crammed together making it difficult to read. This organization may very well be a titan of their industry, but their website says otherwise.
This next website (https://www.flyhyer.com/) is a great example of clean design. Anyone who visits this site will instantly know what this organization does and exactly what they want you to do while on their website. The graphics communicate instantly that they are an aviation company. The bold and modern fonts and color choices communicate a sleek and contemporary look. The text is minimal and doesn’t distract from the clearly marked calls to action of “Book an Aircraft” and “Book a Shared Flight” buttons. This company clearly knows how to get its message across effectively using a sharp and modern design.
So, what is your design communicating? Does it invoke trust and set you apart as a leader in your sector? Or does it muddle your message and communicate that you may not be the best choice?
We can help you cut through the noise, refine your design message and maximize your reach, so you can focus on your mission. Let’s talk. Contact us today!