In no particular order:
- Don’t know your numbers: what your expenses are, what your projected income is, your balance sheet, a cashflow, a profit and loss, and the number. (What is the number? It’s the easily-checked-in-on number that tells you at a glance how you’re doing. It might be a monthly sales target. It might be the number of bottles on a shelf at the end of the night. It might be the number of units moved.)
- When things change, don’t adapt.
- Provide bad customer service. Or just be inconsistent.
- Check out on your own business. Get distracted and stay that way.
- When you have a problem, don’t rally your team, communicate the problem, and search for solutions. Because they might have some.
- Just fret, and do nothing.
Any one of these is sure to help put you out of business. A combination of two or more? Surefire.
As we saw again yesterday, when we learned that a friend’s business had closed.